Design a new marketing strategy for e-commerce platform

Students should look at how the company is communicated to the target audience and how effective the current marketing strategy is.

Mobile UI / UX Design & Prototype

Our company would like to improve the design of our current website and upcoming mobile application. We would like a group of students to improve usability of our current website and create a prototype for our future app. This will involve: Conducting background research on our existing web application for the product. Identifying key areas of our current website and what areas of focus might return the best results in a redesign. Learning and using various software design tools. We currently use Figma. Improving on existing designs by using our platform and finding areas for improvement, developing high fidelity designs + prototype, and testing new designs with users

Podcast Production

Podcasting is a rapidly growing content medium, with a highly localized consumership. Working with students, we would like to take advantage of the trend and create a season of our own podcast. We would like for students to deliver a 5-episode podcast series, based on our outcome objectives. Students will get the chance to interview successful leaders, get trained to ask insightful questions and use their digital media skills to edit and publish the podcast on behalf of Illuminate.

Newsletter Development and Publishing

We are looking for a student to help develop and distribute a newsletter that supports our organizations' cause. We think this project will include: Creating a weekly newsletter with helpful information so readers feel inspired Creating and soliciting materials to be published. Determining the features of a publication. Setting and enforcing deadlines. Making a final determination about what will be published in an issue. Coordinating frequency of publication. Overseeing all operations of a publication. Working with alumni to write meaningful stories and sharing them

Business Administration

The primary focus for the student will be: (Remove any that don't apply) Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure. Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program. Students will create and set up a high school Illuminate club, or university reading buddy program with our National Partner.

Dynamic Tutoring Website Design

The main goal for the project is to create a website design for Dynamic Tutoring, a small tutoring business, and to conduct simple research on what other tutoring websites are doing to attract business. This will involve several different steps for the learners, including: - Meeting with the business owner to understand the brand and vision for the website. - Creating sketches and mockups for the website design. - Researching other tutoring websites to identify successful strategies for attracting business. - Presenting the website design sketches and research findings to the business owner for feedback and revisions.

Website Design Mockup for Dynamic Tutoring

The main goal for the project is to create a website design for Dynamic Tutoring, a small tutoring business using Wordpress. Specifically, the focus will be on designing the homepage and about page for the website. This will involve several different steps for the students, including: - Understanding the branding and mission of Dynamic Tutoring to reflect it in the website design. - Creating wireframes and mockups for the homepage and about page. - Implementing the design using Wordpress and ensuring responsiveness across different devices. - Incorporating relevant content and images provided by Dynamic Tutoring. - Testing the website design for functionality and user experience.

Business Strategy for Dynamic Tutoring

The main goal for the project is to create a business strategy and identify new ways to reach customers for Dynamic Tutoring. This will involve several different steps for the students, including: - Conducting market research to understand the current tutoring landscape and identify potential areas for growth. - Analyzing the company's current customer base and identifying opportunities to expand and reach new customers. - Developing a comprehensive marketing plan to target potential customers through various channels such as social media, educational institutions, and online platforms. - Creating a pricing strategy that is competitive and appealing to customers while ensuring profitability for the company. - Identifying potential partnerships or collaborations with other educational organizations to expand the reach of Dynamic Tutoring.

UX Research on Dynamic Tutoring Website

The main goal for the project is to conduct user experience (UX) research on the current Dynamic Tutoring website with potential customers. This will involve several different steps for the students, including: - Analyzing the current website design and user interface. - Conducting interviews and surveys with potential customers to gather feedback on their experience with the website. - Identifying pain points and areas for improvement in the website's user experience. - Compiling and analyzing the research data to make recommendations for website enhancements.

Business Development for Dynamic Tutoring

The main goal for the project is to develop a business plan and generate ideas for service offerings for Dynamic Tutoring, a company focused on making tutoring smarter and meaningful. This will involve several different steps for the students, including: - Researching the current tutoring market and identifying areas for growth and improvement. - Analyzing the company's current service offerings and identifying potential areas for expansion or enhancement. - Developing a comprehensive business plan that outlines the company's mission, vision, target market, marketing strategy, and financial projections. - Generating new ideas for service offerings that align with the company's mission and target market.