York University

Toronto, Ontario, Canada

Intermediate level marketing students in the third year of their degrees at York University. They are capable of developing a custom marketing plan or marketing communications plan for a company or not-for-profit.

York University

Toronto, Ontario, Canada

Students analyze marketing problems and develop solutions to real-world situations. This course provides students with more advanced marketing theory, builds on some of what they already know, and provides an opportunity for them to apply their knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning, Past clients have received either a marketing plan or an output which addresses a marketing requirement, such as a marketing communications plan. We generally work with clients that have been in business for at least a few years, have gone through early growth and now want to expand their markets or improve their revenues. Clients' annual revenues are generally material - in excess of $0.5- 1 million, sometimes materially more. Past client projects have involved issues such as market penetration, awareness, US market entry, Canadian and/or US market development, customer attraction, and customer retention.

York University

Toronto, Ontario, Canada

Students analyze marketing problems and develop solutions to real-world situations. This course provides students with more advanced marketing theory, builds on some of what they already know, and provides an opportunity for them to apply their knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning, Past clients have received either a marketing plan or an output which addresses a marketing requirement, such as a marketing communications plan. We generally work with clients that have been in business for at least a few years, have gone through early growth and now want to expand their markets or improve their revenues. Clients' annual revenues are generally material - in excess of $0.5- 1 million, sometimes materially more. Past client projects have involved issues such as market penetration, awareness, US market entry, Canadian and/or US market development, customer attraction, and customer retention. We have worked with companies in Canada and the US, and not-for-profits in a wide variety of industries. The course is led by a long-term adjunct professor who has guided students in prior course iterations for many years. He is Partner with the marketing management consulting firm, Convergence Management Consultants Ltd., where he assists clients to identify, assess and resolve their marketplace issues. He has previously served as a Senior Partner with a Big 4 management consultancy and Vice President for a publicly traded firm, among other positions. He is author of four books on marketing, customer relationships and competition.

York University

Toronto, Ontario, Canada

Students analyze marketing problems and develop solutions to real-world situations. This course provides students with more advanced marketing theory, builds on some of what they already know, and provides an opportunity for them to apply their knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning, Past clients have received either a marketing plan or an output which addresses a marketing requirement, such as a marketing communications plan. We generally work with clients that have been in business for at least a few years, have gone through early growth and now want to expand their markets or improve their revenues. Clients' annual revenues are generally material - in excess of $0.5- 1 million, sometimes materially more. Past client projects have involved issues such as market penetration, awareness, US market entry, Canadian and/or US market development, customer attraction, and customer retention.

York University

Toronto, Ontario, Canada

Students analyze marketing problems and develop solutions to real-world situations. This course provides students with more advanced marketing theory, builds on some of what they already know, and provides an opportunity for them to apply their knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning, Past clients have received either a marketing plan or an output which addresses a marketing requirement, such as a marketing communications plan. We generally work with clients that have been in business for at least a few years, have gone through early growth and now want to expand their markets or improve their revenues. Clients' annual revenues are generally material - in excess of $0.5- 1 million, sometimes materially more. Past client projects have involved issues such as market penetration, awareness, US market entry, Canadian and/or US market development, customer attraction, and customer retention.

York University

Toronto, Ontario, Canada

Students analyze marketing problems and develop solutions to real-world situations. This course provides students with more advanced marketing theory, builds on some of what they already know, and provides an opportunity for them to apply their knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning, Past clients have received either a marketing plan or an output which addresses a marketing requirement, such as a marketing communications plan. We generally work with clients that have been in business for at least a few years, have gone through early growth and now want to expand their markets or improve their revenues. Clients' annual revenues are generally material - in excess of $0.5- 1 million, sometimes materially more. Past client projects have involved issues such as market penetration, awareness, US market entry, Canadian and/or US market development, customer attraction, and customer retention.

York University

Toronto, Ontario, Canada

Students analyze marketing problems and develop solutions to real-world situations. This course provides students with more advanced marketing theory, builds on some of what they already know, and provides an opportunity for them to apply their knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients have in the past received either a marketing plan from student groups or an output which addresses a marketing requirement, such as a marketing communications plan. We generally work with clients that have been in business for at least a few years, have gone through early growth and now want to expand their markets or improve their revenues, perhaps by building their competitive position. Clients' annual revenues are generally in excess of $1 million, sometimes materially more. Past client projects have involved issues such as US market entry for Canadian firms, and customer attraction and retention.

York University

Toronto, Ontario, Canada

Students analyze marketing problems and develop solutions to real-world situations. This course provides students with more advanced marketing theory, builds on some of what they already know, and provides an opportunity for them to apply their knowledge to a real client such as your own organization. Much of the focus of this course is on marketing planning and clients have in the past received either a marketing plan from student groups or an output which addresses a marketing requirement, such as a marketing communications plan. We generally work with clients that have been in business for at least a few years, have gone through early growth and now want to expand their markets or improve their revenues, perhaps by building their competitive position. Clients' annual revenues are generally in excess of $1 million, sometimes materially more. Past client projects have involved issues such as US market entry for Canadian firms, and customer attraction and retention.