Business Administration

The primary focus for the student will be: (Remove any that don't apply) Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.

Senior Wellness Arts Program

Our seniors facility is looking for new, interactive experiences that enrich and assist our residents. We would like to collaborate with students to implement an arts program series. Students will have access to key contacts in our organization for feedback on the program planning. Students should be prepared to: Research and apply information on art therapy for seniors. Develop an arts program series for a senior-aged population with varying abilities. Plan activities, with the assistance of our staff, which are inclusive of varying cognitive and physical abilities.

Awareness Contest Design

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to work with students to design an awareness contest where contestants promote our cause and win rewards along the way. This will involve several different steps for the students, including: Familiarizing themselves with our organization’s goals and campaigns. Designing the contest structure and assessment criteria. Creating materials to promote the contest. Running the contest online and collecting submissions. Bonus steps in the process would also include: Assisting in assessing submissions and selecting winners. Recommending ideas for future awareness campaigns.

New Product Marketing

We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Product Launch Strategy

We want to expand our organization by introducing new ways to raise funds. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Mobile App Development

We want to make an app where we can connect with our donars. We would like to collaborate with students to implement some app updates. These updates will help us provide new features and fix bugs. This will involve several different steps for the students, including: Familiarizing themselves with our platform, products and services. Identifying updates that should be added to our app. Implementing and documenting changes. Recommending areas for future app improvement.

Data Analysis Research

We would like to collaborate with students to analyze our raw datasets. This will involve several different steps for the students, including: Familiarizing themselves with our project’s objectives and analysis procedures. Checking for and correcting inconsistencies in the dataset. Calculating important results and plotting data in graphs and charts. Performing relevant statistical tests to determine the significance of results. Bonus steps in the process would also include: Recommending future areas of study.

Investment Raising Plan

Our company is committed to serving our target market. To direct our future activities, we are in need of investor support. We would like to collaborate with students to develop a capital raising plan that meets our goals. This will involve several different steps for the students, including: Familiarizing themselves with our values, products and services. Defining goals for the investment raising plan. Conducting research on potential investors for our company. Creating investment materials such as presentations and templates for our financials and forecasts. Bonus steps in the process would also include: Recommending improvements or changes for future investment materials.

Fundraising Plan

Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to develop a fundraising plan to meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Familiarizing themselves with our past fundraising activities and donors. Conducting background research on fundraising strategies. Recommending suitable fundraising strategies and creating a timeline / calendar of these activities. Bonus steps in the process would also include: Assisting in implementing new fundraising activities.

Digital Marketing

We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Competitive Analysis

We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with our company, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Bonus steps in the process would also include: Recommending how our company can differentiate itself through products / services and messaging.