- Location
- Ottawa, Ontario, Canada
- Bio
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Suzanne Winlove-Smith has spent years working in many family court systems with the highest conflict cases you can imagine - with great success. Her unique perspective and strategic vision empowers clients to find solutions which lead to powerful shifts that enable positive change. Prior to completing her graduate degree in Conflict Resolution she spent 14 years with Proctor & Gamble.
Suzanne was inspired to create The Clean Divorce realizing how few resources there are for families. She recognized that technology & innovation could pave the way to support families navigate the biggest challenge of their lives. The Clean Divorce supports families transition successfully through relationship breakdown which has far reaching impacts on our children and our communities at large.
Suzanne is involved in ongoing research, exploring the dynamics of thought leadership & how leaders emerge and evolve. She has organized a variety of workshops & regularly gives presentations to the public. - Companies
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Ottawa, Ontario, Canada
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- Categories
- Videography Digital marketing Product or service launch Marketing strategy Social media marketing
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Recent projects
Freedom Roadmap Go-to-Market Strategy Development
The Clean Divorce is seeking a comprehensive Go-to-Market strategy to effectively launch its Freedom Roadmap and associated service offerings. The project aims to bridge the gap between product development and market introduction by crafting a strategic plan that aligns with the company's vision and target audience. Students will analyze market trends, identify key customer segments, and develop actionable marketing tactics to ensure a successful product launch. The project will involve creating detailed mockups of marketing materials and potential customer interactions to visualize the proposed strategy. By applying classroom knowledge in marketing, business strategy, and consumer behavior, students will gain practical experience in developing a market entry plan for a niche service offering.
Strategic Market Expansion Plan for The Clean Divorce
The Clean Divorce, a company specializing in Divorce Wellness, aims to expand its market reach and enhance its sales strategy. The company seeks to identify new market segments and develop a comprehensive sales approach tailored to these segments. The project involves analyzing current market trends, understanding customer needs, and identifying potential growth opportunities. Learners will apply their knowledge of marketing principles and sales strategies to create a detailed plan that aligns with The Clean Divorce's mission and values. The goal is to provide actionable insights and strategies that can be implemented to increase market presence and sales effectiveness. Key tasks include market research, competitive analysis, and the development of a targeted marketing and sales plan.
User Testing and Analysis for The Clean Divorce Product
The Clean Divorce has recently developed a new product aimed at simplifying the divorce process for its clients. The company seeks to ensure that the product is user-friendly and meets the needs of its target audience. The project involves conducting comprehensive user testing to gather feedback on the product's usability, functionality, and overall user experience. The goal is to identify any potential issues or areas for improvement before the product's official launch. The team will be responsible for designing and executing user tests, collecting and analyzing data, and providing actionable insights. This project offers learners the opportunity to apply their knowledge of user experience design and data analysis in a real-world setting, enhancing their skills in these areas.
User Experience Analysis for The Clean Divorce
The Clean Divorce is seeking to enhance its customer experience by conducting a comprehensive user testing analysis of its Freedom & customer journey. The goal of this project is to identify areas of improvement in the user interface and overall customer interaction process. By understanding user behavior and feedback, the company aims to streamline its services and ensure a seamless experience for its clients. The project involves designing and executing user tests, collecting data, and analyzing the results to provide actionable insights. This will allow The Clean Divorce to make informed decisions on enhancing their digital platform and customer journey. The project is designed for students in a user experience or digital marketing program, allowing them to apply their classroom knowledge in a real-world scenario.