Social Media Marketing for PopIn

The main goal for the project is to generate written content in the form of  social media posts  and Blogs to promote PopIn. Popin transforms networking by effortlessly connecting you with the right people based on mutual needs and offerings, making every interactions meaningful. Whether you’re at a business conference or a social event, we help you make every introduction count by matching you with individuals who align with your goals. - Researching and understanding our service - Identifying the target audience for the written content. - Creating engaging social media content. - Incorporating SEO techniques to increase visibility and reach. - Collaborating with the PopIn team to ensure the content aligns with the company's messaging and goals.

User Experience Enhancement for LetsPopIn.com

LetsPopIn.com aims to enhance its user experience by improving the design of its platform. The current design may not fully meet user expectations, leading to potential usability issues and decreased user satisfaction. The goal of this project is to identify areas of improvement within the existing design and propose actionable solutions that align with modern design principles. The project will involve analyzing user feedback, conducting usability testing, and researching best practices in user interface design. By focusing on these areas, the team will help LetsPopIn.com create a more intuitive and engaging platform for its users. The project will be completed by a team of learners specializing in user experience design, ensuring that the solutions are both practical and innovative.

AI-Driven Event Matcher

LetsPopIn.com aims to enhance user experience by implementing an AI-based event matching system for users to events and with other users at that event. The current challenge is to efficiently connect users with events that align with their interests and preferences and matching them with others present. The goal of this project is to develop a prototype algorithm that can analyze user data and event characteristics to provide personalized event recommendations. This will involve understanding user behavior, preferences, and historical data to create a model that predicts the best event matches. The project will allow learners to apply their knowledge of machine learning, data analysis, and algorithm development. The tasks will include data collection, feature engineering, model training, and evaluation. The project is designed to be completed by a team of learners specializing in data science or computer science within a single academic program.

AI-Powered Grant Proposal Assistant

FindGrant aims to streamline the grant proposal writing process by developing an AI-powered tool that assists users in crafting compelling and effective grant proposals. The project involves creating a prototype of an AI tool that can analyze grant requirements, suggest relevant content, and provide feedback on proposal drafts. The tool should leverage natural language processing (NLP) to understand and generate human-like text, making it easier for users to articulate their ideas clearly and persuasively. The goal is to reduce the time and effort required in writing grant proposals while increasing the chances of success. The project will focus on integrating AI capabilities with user-friendly interfaces to ensure accessibility for users with varying levels of technical expertise. Key tasks include: - Researching existing AI tools and techniques for natural language processing. - Designing a user interface that is intuitive and easy to navigate. - Developing algorithms that can analyze and generate text based on grant requirements. - Testing the prototype with sample grant proposals to evaluate its effectiveness.

Smart Grant Recommendation Engine

FindGrant is seeking to enhance its platform by integrating a Smart Recommendation Engine that can suggest relevant grants to users based on their profiles and past grants success data. The goal is to improve user experience by providing personalized grant suggestions, thereby increasing user engagement and satisfaction. This project involves developing an algorithm that analyzes user data, such as interests, previous grant applications, and success rates, to generate tailored recommendations. The engine should be capable of learning and adapting over time to improve its accuracy. Learners will apply their knowledge of data analysis, machine learning, and software development to create a prototype of this recommendation system. The project will focus on creating a scalable and efficient solution that can be integrated into the existing FindGrant platform. - Analyze user data to identify key factors for grant recommendations. - Develop a machine learning model to predict relevant grants for users. - Ensure the recommendation engine is scalable and efficient. - Test and validate the engine's accuracy and adaptability.

Mobile App publishing to iOS and Android

LetsPopIn.com aims to enhance user engagement by publishing a mobile application that complements its existing web platform. The goal of this project is to publish PopIn mobile app currently built on React/Expo to all the app stores, The published app should allow users to easily access PopIn's core features, such as event discovery while maintaining a consistent brand experience. The project will involve testing key functionalities, and ensuring compatibility with both iOS and Android platforms. By the end of the project, learners will have applied their knowledge of mobile app development, user experience design, and cross-platform compatibility to create a functional prototype that aligns with LetsPopIn.com's objectives. - Ensure cross-platform compatibility for iOS and Android. - Conduct user testing to gather feedback and make necessary improvements.

Enhancing User Engagement and Business Strategy for PopIn

We are seeking to enhance user engagement and refine the business plan for PopIn, a platform designed to make meaningful connections when attending an event . The project aims to identify key factors that drive user interaction and satisfaction, and to develop strategies that can increase user retention and platform growth. Students will analyze current user engagement metrics, conduct competitor analysis, and gather user feedback to identify areas for improvement. The goal is to create a comprehensive business strategy that aligns with user needs and market trends. This project will allow students to apply their knowledge of business analysis, marketing strategies, and user experience design to a real-world scenario. Key tasks include: - Analyzing existing user engagement data. - Conducting surveys or interviews to gather user feedback. - Researching competitor platforms and industry trends. - Developing a strategic plan to enhance user engagement and business growth.

Marketing Strategy for PopIn Event Promotion

PopIn is a versatile platform designed to help users find the best matches at various events, whether they are business, social, or online gatherings. The goal of this project is to create a comprehensive marketing plan to promote PopIn to event organizers and event locations. The marketing plan should focus on increasing awareness and adoption of PopIn among these target audiences. The project will involve researching current market trends, identifying key marketing channels, and developing targeted marketing strategies. The team will also need to create promotional materials and propose a timeline for implementation. This project will allow learners to apply their knowledge of marketing principles, market research, and strategic planning in a real-world context.

Promoting Benefits for PopIn

PopIn is a networking app designed to connect professionals in various industries, facilitating meaningful interactions and collaborations. The company aims to increase its user base and engagement through a robust digital marketing strategy. The project involves analyzing current market trends, identifying target demographics, and developing a comprehensive digital marketing plan. The goal is to enhance PopIn's online presence, attract new users, and retain existing ones by leveraging social media, content marketing, and SEO techniques. The project will provide learners with an opportunity to apply their classroom knowledge in digital marketing, data analysis, and strategic planning to a real-world scenario. The goal of this project is to create compelling social media content that effectively communicates these benefits to a broad audience. The content should be engaging, informative, and designed to attract potential collaborators. Learners will apply their knowledge of marketing, social media strategies, and health communication to develop a cohesive content plan. This project will involve researching the health benefits of coffee fruit, understanding the target audience, and creating a variety of social media posts, including text, images, and short videos.

EventConnect - using javascript

We aim to develop an innovative networking app that bridges the gap between social events and community engagement, combining the functionalities of LinkTree and Eventbrite. The goal is to build an interactive Chrome extension designed with Figma that allows users to seamlessly connect with others at events, share their profiles, and discover community activities. This project will enable learners to apply their UI/UX design skills and knowledge of interactive prototyping tools and then bring it to life with Javascript The prototype should focus on user-friendly navigation, intuitive design, and interactive elements that enhance the user experience. The learners will work on creating wireframes, designing the user interface, and developing interactive elements to simulate real-world usage.

Newsletter Creation for FindGrant

We are seeking a creative and detail-oriented Newsletter Creator to design and produce engaging email newsletters that highlight funding opportunities, success stories, and updates about FindGrant’s services. You will play a key role in connecting with our audience, keeping them informed about the latest funding options, and promoting FindGrant's offerings. Key Responsibilities: Content Creation: Develop compelling and informative content for newsletters, including grant opportunities, product updates, tips for grant applications, and user success stories. Design & Layout: Ensure newsletters are visually appealing, user-friendly, and aligned with FindGrant’s branding. Email Marketing Campaigns: Build and execute email marketing campaigns using tools like Mailchimp or similar platforms. Audience Segmentation: Personalize newsletters by segmenting the audience based on business type, funding needs, and other relevant criteria. Performance Tracking: Analyze newsletter performance (open rates, click-through rates) and continuously improve content based on insights. Collaboration: Work closely with marketing and content teams to align newsletters with overall strategy.

Data Analysis for Health Food Competitive Positioning

The main goal for the project is to conduct a comprehensive analysis of open data from Health Canada to determine the competitive positioning for the launch of CaffeBerry's new health food product. This will involve several different steps for the learners, including: - Gathering and analyzing data on similar health food products in the market. - Conducting a comparative analysis of CaffeBerry's product with existing health food options.

Social Media Marketing

The main goal for the project is to generate written content in the form of blogs and social media posts to promote FindGrant and its innovative use of AI/LLM techniques to help discover government funding sources for Indigenous, women, BIPOC, entrepreneurs, etc. This will involve several different steps for the learners, including: - Researching and understanding the services provided by FindGrant. - Identifying the target audience for the written content. - Creating engaging and informative blog posts and social media content. - Incorporating SEO techniques to increase visibility and reach. - Collaborating with the FindGrant team to ensure the content aligns with the company's messaging and goals.

Digital Branding Assets (KS)

The main goal for the project is to create digital branding assets for CaffeBerry.co's upcoming Kickstarter campaign. This will involve several different steps for the learners, including: - Understanding the company's mission and vision for the Kickstarter campaign. - Developing a branding strategy that aligns with the company's goals and target audience. - Creating a Kickstarter launch website using digital assets such as logos, banners, social media graphics, and promotional videos for the campaign. - Collaborating with the marketing team to ensure consistency in branding across all digital platforms. - Conducting market research to understand the preferences of the target audience and incorporate them into the branding assets. - Testing the digital assets and making necessary adjustments based on feedback.

Usability Testing for PopIn app

The main problem we are trying to solve is to garner more user feedback through users’ experiences with our interface. We would like to understand our strengths and areas of improvement from a customer perspective. We would like to collaborate with students to conduct usability tests with pre-identified customers. We will provide our latest prototypes for these tests. This will involve several different steps for the students, including: Conducting background research on our products. Reaching out to customers and scheduling interviews. Familiarizing themselves with the usability tasks that should be administered. Conducting the moderated interviews remotely and following up with customers to thank them for their participation. Analyzing and reporting the metrics / results of the tests.

SEO for FindGrant

Our team is looking to improve organic traffic to our website by optimizing our website, enhancing visibility across search engines, and ensuring FindGrant reaches the businesses and individuals who need us most. Key Responsibilities: Develop and implement effective SEO strategies to increase website traffic and rankings. Conduct comprehensive keyword research aligned with our target audience (e.g., small businesses, entrepreneurs, women, Indigenous, and BIPOC communities). Optimize on-page elements including meta tags, titles, headers, and URLs. Improve website content to ensure it is SEO-friendly, while aligning with our mission and target market. Analyze website analytics, track performance, and create reports on SEO progress and KPIs. Perform competitor analysis and identify new SEO opportunities. Collaborate with the content team to create high-quality, keyword-rich content.

Coffee Fruit Product Launch Promotional Plan

CofiLife, a company specializing in coffee-based products, is preparing to launch a new line of products derived from coffee fruit. The goal of this project is to create a comprehensive promotional plan and associated materials to effectively market these new products. The student team will need to develop strategies for social media campaigns, draft press releases, and plan promotional events. This project offers an opportunity for students to apply their knowledge of marketing, public relations, and event planning in a real-world context. The team will need to research the target audience, identify key marketing channels, and create engaging content that highlights the unique benefits of coffee fruit products.

Social Media Content Strategy for CofiLife

CofiLife, a wellness and lifestyle company, is seeking assistance in enhancing its social media presence through effective content creation and marketing strategies. The goal of this project is to develop a comprehensive social media content plan that aligns with CofiLife's brand values and engages its target audience. The project will involve researching current social media trends, analyzing CofiLife's existing content, and creating a series of posts that can be scheduled over the next three months. The team will also develop a set of guidelines for future content creation to ensure consistency and effectiveness. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and social media analytics.

Container Deployment for Cloud

The main goal for the project is to create and deploy containers in Google cloud using docker to host nodeJs, React, and Angular apps for TrustNet. This will involve several different steps for the learners, including: - Understanding the requirements and architecture of TrustNet's nodeJs, React, and Angular apps. - Setting up and configuring containers in Google cloud using docker. - Deploying the nodeJs, React, and Angular apps in the containers. - Testing the deployed apps to ensure they are functioning correctly in the containers.

International Market Analysis for Fruit Wine

The main goal for the project is to conduct a comprehensive international market analysis for the launch of CaffeBerry's new coffee fruit wine. This will involve researching and understanding competitors, regulators, trademarks, and import/export laws in target markets like USA/ Canada to ensure a successful global launch.

Funding Chatbot Engagement Project

The main goal for the project is to engage eligible Indigenous participants with the FindGrant chatbot to streamline the process of discovering government funding sources for Indigenous communities in partnership with Indigenous Services Canada. This will involve several different steps for the students, including: - Identifying and reaching out to eligible Indigenous participants to introduce them to the chatbot. - Assisting participants in using the chatbot to find relevant grants, loans, and financial support. - Collecting feedback from participants on their experience with the chatbot and the effectiveness of the funding sources discovered.

Social Media Marketing for Kickstarter Campaign

The main goal for the project is to effectively market the kickstarter campaign for CaffeBerry.co's innovative coffee fruit based product. This includes a social media marketing strategy to aid our Kickstarter with Visual content bank like posts, stories and shorts for Insta, Tiktok Content calendar

Visualization for Government Funding

The main goal for the project is to develop a visualization tool that can help users like Indigenous, BIPOC, women, SME entrepreneurs, and industry grants to find different factors which can help with grant classification like province, industry, purpose, etc. The tool should show which factors are critical to finding fundings.

Inbound Marketing Audit

The main goal for the project is to conduct a comprehensive audit of CaffeBerry.co's inbound marketing, including SEO analysis and positioning with respect to competitors. This will involve several different steps for the students, including: - Analyzing the current inbound marketing strategies and tactics employed by CaffeBerry.co. - Conducting a thorough SEO analysis to identify areas for improvement and optimization. - Researching and analyzing the positioning of CaffeBerry.co in comparison to its competitors in the health food and beverage industry. - Developing recommendations for enhancing the inbound marketing strategies and improving the positioning of CaffeBerry.co.

Brand Strategy and Positioning

The main goal for the project is to discover the brand strategy and positioning for CaffeBerry.co's new health food product with Coffee fruit. The project will involve the following tasks for the learners: - Researching the target audience of gym goers, health enthusiasts, and environmentally conscious individuals. - Analyzing the current market trends and competitors in the health food industry. - Developing a brand strategy that aligns with the company's mission and values. - Creating a positioning statement that differentiates the product in the market. - Designing marketing materials and messaging that resonates with the chosen target audience.

Ideal Customer Persona Discovery

The main goal for the project is to discover the ideal customer persona for CaffeBerry.co's new health food with Coffee fruit. This will involve creating storyboards and user journeys to understand the needs, preferences, and behaviors of potential customers. The project aims to identify whether the target audience is gym goers, health enthusiasts, or environmentally conscious individuals.

Launch strategy through Influencers and Trade Shows

Our company is launching novel food products from Coffee Fruit. The main goal for the project is to conduct an analysis of popular social media accounts across youtube, instagram, twitter, linkedin and trade shows which will be relevant to #health, #superfood, etc. This will involve several different steps for the learners, including: - Researching and identifying popular social media accounts and influencers related to health, superfood, and related topics. - Analyzing the engagement and reach of these accounts on different platforms. - Identifying relevant trade shows and events related to the food and beverage industry. - Compiling a report with the findings and recommendations for potential partnerships with influencers and trade shows.

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Regulatory Compliance for Health supplement Project

The main goal for our project is to design, develop, gain approval, and market a natural health supplement based on Coffee Fruit, a novel food source. Additionally, the project will involve regulatory market research prior to the product launch. The company has ample NIH clinical studies to refer to during the regulatory compliance review.

Supply Chain with Digital Credentials

The main goal for the project is to propose a supply chain implementation with verified digital credentials and digital product passports to achieve full end-to-end transparency of goods, reduce costs across the entire supply chain from production all the way to the customer. T he project aims to revamp the entire supply chain process and help prevent supply chain fraud through traceability, document digitization, and authenticity, greater data security, and accuracy. This will involve several different steps for the students, including: - Researching and understanding the supply chain process - Analyzing the potential impact of implementing verified digital credentials and digital product passports. - Developing a proposal for the supply chain implementation with verified digital credentials. - Creating a plan for end-to-end transparency of goods and cost reduction. - Designing a strategy to prevent supply chain fraud through traceability, document digitization, and authenticity. - Ensuring greater data security and accuracy throughout the supply chain process.