Lead Generation and outreach strategies

LetsPopIn.com, a dynamic platform for event management, seeks to enhance its outreach and lead generation strategies to expand its user base and increase engagement. The project aims to identify effective outreach methods and develop a comprehensive lead generation plan tailored to the company's target audience. Learners will analyze current outreach efforts, research industry best practices, and propose innovative strategies to improve lead acquisition. The project will involve evaluating digital marketing channels, social media engagement, and email marketing campaigns . By applying classroom knowledge in marketing and data analysis, learners will gain practical experience in developing actionable strategies that align with LetsPopIn.com's business objectives.

AI-Driven Event Matcher

LetsPopIn.com aims to enhance user experience by implementing an AI-based event matching system for users to events and with other users at that event. The current challenge is to efficiently connect users with events that align with their interests and preferences and matching them with others present. The goal of this project is to develop a prototype algorithm that can analyze user data and event characteristics to provide personalized event recommendations. This will involve understanding user behavior, preferences, and historical data to create a model that predicts the best event matches. The project will allow learners to apply their knowledge of machine learning, data analysis, and algorithm development. The tasks will include data collection, feature engineering, model training, and evaluation. The project is designed to be completed by a team of learners specializing in data science or computer science within a single academic program.

Mobile App publishing to iOS and Android

LetsPopIn.com aims to enhance user engagement by publishing a mobile application that complements its existing web platform. The goal of this project is to publish PopIn mobile app currently built on React/Expo to all the app stores, The published app should allow users to easily access PopIn's core features, such as event discovery while maintaining a consistent brand experience. The project will involve testing key functionalities, and ensuring compatibility with both iOS and Android platforms. By the end of the project, learners will have applied their knowledge of mobile app development, user experience design, and cross-platform compatibility to create a functional prototype that aligns with LetsPopIn.com's objectives. - Ensure cross-platform compatibility for iOS and Android. - Conduct user testing to gather feedback and make necessary improvements.

Social Media Marketing for PopIn

The main goal for the project is to generate written content in the form of  social media posts  and Blogs to promote PopIn. Popin transforms networking by effortlessly connecting you with the right people based on mutual needs and offerings, making every interactions meaningful. Whether you’re at a business conference or a social event, we help you make every introduction count by matching you with individuals who align with your goals. - Researching and understanding our service - Identifying the target audience for the written content. - Creating engaging social media content. - Incorporating SEO techniques to increase visibility and reach. - Collaborating with the PopIn team to ensure the content aligns with the company's messaging and goals.