SEO optimization for our Website Content
Our company needs support with SEO optimization on the website content! We are looking for a student who can help us research more leads, drive more traffic and improve our SEO positioning.
Content Creation for Holistic Wellness Platform
We are looking for a content creator to join the team! We need blog writers for all things regarding women's health and wellness. As the content creator, this position is responsible for writing and publishing various types of pieces for our company’s web pages, such as blog posts, content libraries, checklist blog posts for our e-library, and other relevant social media posts within established time frames.
Graphic Design Project
Our organization needs some branding and graphic design help! More specifically, we are looking to create a new logo, however, we are open to working with a team that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness.
Market Research/Analysis for Health & Wellness Company
The Expert Connect is looking to expand! Our goal is to reach more women to support them in every aspect of their life through online and in-person therapy, coaching, and access to resources. We want a clearer understanding about our position in the market. Where else in the world is holistic coaching for women available? Is it available? Are women even interested in women only experts? Would they prefer male experts? We hope to gain a comprehensive understanding of how we can better serve our clients.
Marketing Opportunity for Health and Wellness Company
The Expert Connect is looking to build our content for social media and outreach initiatives. We want to empower and reach more women to support them in every aspect of their life through online and in-person therapy, coaching, and access to resources. We have a website- now it's time to market it and spread our story! We will ensure the student has a clear understanding of what these elements are for our organization.
Valuable Market/ Consumer insights for a Digital Health and Wellness Marketplace
Our organization is able to offer a virtual internship opportunity for marketing students. About The Expert Connect The Expert Connect is a holistic mental health and wellness marketplace that offers customers easy access to the nation's most trusted wellness experts from different modalities. We help you take care of your health so you can take care of the people you love. Our unique holistic healing model grants you the opportunity to take control of every aspect of your life, including your mental, physical, emotional, spiritual, financial, and professional health. The primary focus for the student will be: We are looking to work with students to identify new opportunities to achieve our business goals. We are open to feedback about areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our business. We would like the students to focus on a competitor analysis for startups, other business opportunities and social media /content strategy for our company. Branding - Help define our brand and core value proposition. How can we improve our brand's presence and differentiate from our competitors? Market Research - Persona development for our ideal customer. We are in the Alberta market at this time, identify the next best growth market for us. Competitor analysis of 3 main health and wellness competitors with similar business strategy. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence ( instagram, Facebook, LinkedIn, Youtube). Help develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media posts. Our goal at the end of this experience is: learn about new trends in the wellness industry, understand consumer wants and behaviour and understand ways in which we can build engagement and awareness with our customers. Branding and Marketing Communications - Help us build brand presence, create awareness and capitalize on market share Market Research - Understand who is our target market. Do a competitive analysis to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. SEO Strategy & Recommendations - help us generate more traffic and sales conversion. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: email : theexpertconnectcalgary@gmail.com Primary contact : Anshu Narayan, Founder/CEO
Website Development
We would like a new website for our organization. The current website we have will be shut down on Feb the 14th and this is website hasn't been fully developed. We would like to work with students to develop a new website for us. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.