WellyTails Shopify Website AI SEO Update

We sell a number of dog & cat related foods, treats and natural pet health supplements to brick-and-mortar stores as well as direct to pet parents via our Shopify based websites. We need to do a refresh with special attention given to AI SEO as we have added a number of new products and product categories over the past 3 years. .

Affiliate-Enabled E-Commerce Website Development

Infogenetica Solutions Ltd. seeks to expand its online presence by developing a new e-commerce website using a standard Content Management System (CMS) like WordPress or Joomla. The primary goal is to create a user-friendly platform that supports an affiliate marketing program, allowing affiliates to track their sales and commissions. This project will enable learners to apply their knowledge of web development, CMS customization, and e-commerce integration. The project involves setting up the CMS, designing a visually appealing and functional website, and integrating an affiliate tracking system. The learners will focus on creating a seamless user experience for both customers and affiliates, ensuring the website is responsive and secure.

Automated Data Integration for I Challenge Diabetes

I Challenge Diabetes is seeking to streamline its data management process by integrating its ticketing system with Google Sheets using webhooks. The current manual process of transferring data between these platforms is time-consuming and prone to errors. By automating this process, the organization aims to improve efficiency and accuracy in data handling. The project involves setting up webhooks to automatically update Google Sheets whenever there is a change in the ticketing system. This will enable real-time data synchronization, allowing for better tracking and management of tickets. The goal is to create a seamless connection that requires minimal manual intervention, thus freeing up valuable time for the team to focus on more critical tasks. - Analyze the current ticketing system and Google Sheets setup. - Design a webhook solution for automated data transfer. - Implement and test the integration for reliability and accuracy. - Document the process for future reference and maintenance.

Website Optimization Audit for Poplar Pulmonary Wellness

Poplar Pulmonary Wellness seeks to enhance its online presence and user experience through a comprehensive website audit. The primary goal is to improve search engine optimization (SEO), streamline user navigation, and boost engagement and conversion rates. Students will apply their classroom knowledge of digital marketing and web analytics to identify areas of improvement. The project involves analyzing current website performance, identifying SEO weaknesses, and evaluating user interface design. By focusing on these areas, the project aims to provide actionable insights that can lead to a more effective and user-friendly website. The audit will be conducted using industry-standard tools and techniques, ensuring that the recommendations are both practical and impactful.

Strategic Marketing to Enhance Brand Visibility

Safe Space Counselling Services aims to enhance its brand visibility and attract new clients in Vancouver/BC through a comprehensive marketing strategy. The project focuses on developing a local/regional outreach plan, improving Search Engine Optimization (SEO), and creating engaging content that reflects the organization’s inclusive, trauma-informed mission. The goal is to increase awareness of Safe Space's services within the community, ensuring that more individuals and families in need of support are aware of the resources available to them. By applying classroom knowledge in marketing and digital strategies, learners will have the opportunity to directly impact the company's visibility and client and community engagement while supporting a social impact organization that promotes inclusive and culturally sensitive mental health care. The project will involve analyzing current marketing efforts, identifying areas for improvement, and implementing strategic recommendations to bolster the company's online and offline presence.