Our company is looking to solidify our identity and revamp the sponsorship prospectus that we currently have as well as other social media advertising assets. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.

We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and create a sponsorship prospectus and sponsorship and social media collateral for us.

This will involve several different steps for the students, including:

• Researching the brand identity.
• Sponsorship and Social media design proposals that reflect who we are
• Work to create a branding guide for us to reference
• Help create prototypes using software tools that can be implemented in our marketing
• Creating custom branding sheets with colours and logos.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Sponsorship Prospectus
• Weekly social media posts
• Branding tool kit for us to use in future design.
• Prototypes for us to use

Bonus steps would include:

• Custom material for us to use later on

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Access to social media, sales and brand collateral, and more
• Work within the student's software expertise

Students will work closely with the Executive Director and the Director of Strategic Partnerships.