Go-to-Market Software Launch Marketing Strategy

Closed
Bridgepath Career Advisors, LLC
Boston, Massachusetts, United States
JILL HUGGETT
CEO
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Product or service launch Sales strategy Marketing strategy
Skills
marketing strategies sales prospecting microsoft teams communication marketing go-to-market strategy career management innovation
Details

Our organization is able to offer a virtual opportunity for a team of students. The team will interact directly with the CEO through a collaborative relationship. We are looking for ideas...we do not believe we know everything and welcome innovation and energy. That combined with the business experience and wisdom of the founder and staff should prove extremely impactful. The students will have latitude, access to resources, seasoned professionals while building a great skill set.

The primary focus for the students will be: to develop a comprehensive go-to-market strategy for our new software product.

Our goal at the end of this experience is: to have a marketing strategy with clear execution direction to launch our first software product and for the students to have utilized and built skills that position them well for their future career prospects.

Other duties the student may complete could include:

Uncover marketing methods with the best ROI specifically for our new software product for our virtual career management service business. This begins with a market assessment. Based on those findings, develop a comprehensive launch marketing strategy.

We will plan to communicate with our virtual intern using these communication tools: Microsoft Teams and email.

Student's primary contact: Jill Huggett, CEO

Deliverables
No deliverables exist for this project.

About the company

Company
Boston, Massachusetts, United States
11 - 50 employees
Business services, Business & management

Bridgepath Career Advisors, LLC is a service company providing career guidance to professionals at every stage of their career. Examples are people who aren't happy with their career and want to make a transition, people in a job search, trying to get promoted, be a better leader or improve their on the job performance.