The Clean Divorce is seeking a comprehensive Go-to-Market strategy to effectively launch its Freedom Roadmap and associated service offerings. The project aims to bridge the gap between product development and market introduction by crafting a strategic plan that aligns with the company's vision and target audience. Students will analyze market trends, identify key customer segments, and develop actionable marketing tactics to ensure a successful product launch. The project will involve creating detailed mockups of marketing materials and potential customer interactions to visualize the proposed strategy. By applying classroom knowledge in marketing, business strategy, and consumer behavior, students will gain practical experience in developing a market entry plan for a niche service offering.

The project deliverables will include a comprehensive Go-to-Market strategy document outlining the target market, positioning, and marketing tactics for the Freedom Roadmap. Additionally, students will create actionable mockups of marketing materials, social media posts, and website content. These deliverables will provide The Clean Divorce with a clear and actionable plan to introduce their service offerings to the market effectively.