The goal of this project is to develop a national marketing strategy for STACKT based on case studies from its previous campaigns, along with current market trend insights for the following markets: Toronto, Ottawa, Calgary, Vancouver. Students will also conduct a weekly audit of ongoing partnership campaigns and track updates and impressions, providing thoughtful insights on how to optimize marketing tactics to achieve the best results.

By the end of this project, students should demonstrate:

• A comprehensive understanding of STACKT’s brand and audience
• A comprehensive understanding of the four specified markets (Toronto, Ottawa, Calgary and Vancouver) 
• The ability to identify key wins and opportunities from STACKT’s previous campaigns
• The ability to efficiently pull analytics from online platforms and track them on Monday.com

FINAL DELIVERABLES:

• Completed national marketing strategy deck with actionable insights and recommendations.
• Regularly updated and comprehensive reports detailing the progress and impact of ongoing STACKT partnership campaigns on Monday.com.

Students will be supported via weekly virtual meetings where the team will help guide research and assist with building the deck. Students will be expected to research and learn more about the above as the project goes along.