WHO WE ARE

The Learning Disabilities Association of Canada is a national, non-profit organization founded in 1963 and incorporated in 1971. The organization works with and supports the provincial and territorial associations as the national voice for persons with learning disabilities and those who support them so that people with learning disabilities have equal opportunity to reach their potential and to thrive in their communities.

WHAT WE WANT TO ACCOMPLISH

The Learning Disabilities Association of Canada (LDAC) has created an online Research Hub containing the latest Canadian research on learning disabilities. LDAC plans to release a quarterly annotated bibliography to interested subscribers summarizing the main findings of research released on the Hub, helping parents, educators, and those who support people with learning disabilities to stay informed. Subscribers will also have access to online webinars hosted by experts. In these webinars, research will be reviewed, critiqued, and clarified. Useful insights and relevant discussion will also be generated. Subscribers will have the option to purchase an all-access pass or access to singular webinars and research summaries if they so choose. Given that LDAC is a non-profit organization, paid subscription options should remain highly affordable. LDAC’s goal is to provide easily accessible, actionable information that will improve quality of life, quality of work, and quality of education for all those impacted by learning disabilities.

WHAT WE NEED

The LDAC anticipates publicly launching the online Research Hub in October 2021. To achieve this we will need a marketing campaign with an emphasis on Social Media including Facebook, Twitter, and others to create awareness of the Research Hub so that it will be supported and become financially viable. Previous projects have laid the foundation for who our audience is, what they are looking for, and what types of marketing would they respond to. LDAC needs the research from these projects to be amalgamated into the next phase - a Marketing Strategy for the October 2021 launch.

Previous Projects:

1. Social Enterprise Plan - University of Toronto

2. Marketing Strategy Plan - Douglas College

3. Audience research of professionals and how they translate academic research into clinical practice - University of Alberta

4. Audience research of teachers and how they translate academic research into classroom practice - University of Alberta

WHAT IS THE PROJECT

This project requires a Social Media Marketing Strategy to be developed for the October 2021 launch of the LDAC Research Hub.

It will require:

• reviewing and utilizing the information gathered from previous projects.
• developing s Socal Media campaign that incorporates LDAC's existing website, Facebook and Twitter accounts
• the development of a Social Media Marketing Strategy that can be implemented by August 2021.
• the inclusion of the financial requirements needed to implement the strategy.
• recommendations of how the Research Hub can become financially independent.
• that the Marketing Strategy takes into account that this is a project with diverse stakeholders at both a provincial and national level
• meeting with members of the LDAC committee on a regular basis throughout the project

Students will be supported by LDAC's Research Committee for regular meetings and feedback and a Marketing Specialist for guidance and input.