The main goal for the project is to create and manage effective email marketing campaigns for Ben Blinds LTD. This will involve helping the company acquire email contacts, personalizing the emails, and overseeing the entire campaign process to increase customer engagement and sales.

The tasks that learners will need to complete to achieve the project goal include:

- Researching and implementing strategies to acquire email contacts for the target audience.

- Creating personalized email templates that align with Ben Blinds' product offerings and brand identity.

- Managing the scheduling and distribution of the email campaigns to ensure timely delivery and maximum impact.

- Analyzing the performance of the email campaigns and making adjustments to optimize customer engagement and conversion rates.

By the end of the project, students should have completed the following tasks:

- Developed a strategy to acquire email contacts for the target audience.

- Designed personalized email templates that effectively showcase Ben Blinds' product offerings.

- Managed the scheduling and distribution of multiple email campaigns.

- Analyzed the performance of the email campaigns and provided recommendations for optimization.

Final deliverables should include:

- A detailed report outlining the strategies used to acquire email contacts and the performance of the email campaigns.

- A presentation summarizing the key findings and recommendations for future email marketing efforts.

1) One-to-one meeting - staff time

2) Access to data

3) Access to email scheduling software

4) Information about products and the company