Who are we?

We are an Ontario tech startup focusing on Telepresence virtual care using Augmented Reality and Artificial Intelligence. Our mission is to provide access to care with no geographic boundaries. We are a small team but dynamic, dedicated, and hard-working. We deliver on our promise and go above and beyond for our customers.

Our target customers are health systems, hospitals and other medical care delivery organizations and we are looking to develop a comprehensive marketing plan to engage new customers efficiently and cost-effectively.

Why do we need your help?

As a startup, our focus and bandwidth are dedicated to R&D, product development, market development and sales. We already have a handful of paying customers and multiple pilot projects are ongoing. Most of our focus is on technology development and resources are scarce for marketing activities and planning.

Our CEO and CTO need your help to develop the right plan and strategy to ensure targeting new customers is effective and cost-efficient at this stage of the company.

What are we looking to get out of this project?

A comprehensive marketing plan and strategy that serves as our guide to expanding our market and delivering on the promise of “Every Patient, Anywhere and at Any Time”!

This marketing guide should include:

· Canadian and global market research on virtual care and specifically on the use of augmented reality and AI through smart glasses

· Market size assessment

· Competitive analysis

· Barriers to market entry

o The best method of entry

· Choosing the right customer segment to start with

· Marketing strategy including digital & social media marketing

- Developing effective digital marketing assets and contents

· Market budget planning and estimate ROIs

Our CEO and CTO are available as required throughout the project.