The main goal of the above project is to create a strong brand identity and logo design for That Time of the Month, a menstrual product line aimed at empowering women. The goal is to establish a unique brand identity, create effective packaging and brand design.

1. Research and Analysis: Students should research the target audience, industry trends, and competitor products to understand the market and develop a unique brand identity that sets That Time of the Month apart.
2. Brand Strategy: Students should develop a brand strategy that includes the brand's mission, vision, values, and personality. The strategy should also consider the brand's unique selling proposition (USP) and how it can be communicated through branding and design.
3. Logo Design: Students should create a logo that reflects the brand's identity and communicates the brand's USP. The logo should be simple, memorable, and easily recognizable.
4. Brand Identity Design: Students should design the brand's visual identity, including typography, color palette, and imagery.
5. Packaging Design: Packaging design is a critical component of a menstrual product line. Students should design packaging that reflects the brand's identity and communicates the product's benefits.

Students will work closely with CEO, Lin Ferguson who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.