Seneca Polytechnic is seeking partners for the Innovation Work-Integrated Learning (InnWIL) program , designed to provide students with hands-on experience developing intrapreneurial skills by tackling real-world challenges.   Students will work in specialized or interdisciplinary teams to launch a new product / service or improve an existing product / service through market research and the development of a comprehensive, innovative launch plan.     Students can come from various backgrounds, including but not limited to business, marketing, human resources, software engineering, software development, technology management, database applications, cybersecurity, data science & analytics, accounting & finance, financial planning, and child development.    All students bring a strong foundation in problem-solving, research, and project management, along with experience using design and systems thinking methodologies. 

The capstone is designed for the 3rd Semester post- graduate students of the 4-semester Digital Marketing Communications & Analytics course offered at Seneca Polytechnic, Toronto. Designed for international students with 1-2 years of prior experience in Digital marketing, the program aims to prepare students to work in the multicultural marketing industry in Canada. Following an agency‑style, client‑based model , the capstone aims at providing students with an Execution‑Ready vs Strategy‑Only project that creates opportunities for students to launch, monitor, optimize, and report on live or pilot digital initiatives, not only propose strategies. Seeking industry partners that are willing to support work‑term and employability readiness, and helping students answer the question employers consistently ask for: “Have you actually run anything?”

Secondary research on industry, client's current digital assets, competitor's digital assets and consumer journey map Creation of evidence-based recommendations and strategic plans, utilizing industry-standard tools to effectively connect brands with their target audiences. Using Canva and Adobe Express to create content examples.

Secondary research on industry, client's current digital assets, competitor's digital assets and consumer journey map Creation of evidence-based recommendations and strategic plans, utilizing industry-standard tools to effectively connect brands with their target audiences. Using Canva and Adobe Express to create content examples.