RBC Future Launch
RBC Future Launch
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Marketing Research

10973
Closed
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Lee Iverson
Community Partnership Developer
(204)
7
Timeline
  • January 20, 2025
    Experience start
  • April 5, 2025
    Experience end
Experience
2/4 project matches
Dates set by experience
Preferred companies
Alberta, Canada
Family-Owned, Large enterprise, Non profit, Small to medium enterprise
Any industries

Experience scope

Categories
Customer segmentation Communications Market research Marketing strategy
Skills
sales & marketing marketing strategy data analysis research
Learner goals and capabilities

Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist!

For Winter 2025, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs.


Please note: Your acceptance in this project does not guarantee that a team will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.

Learners

Learners
Undergraduate
Intermediate levels
40 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

You can expect your team of students to produce a written marketing research report, as well as a high level virtual presentation of the key findings.

Project timeline
  • January 20, 2025
    Experience start
  • April 5, 2025
    Experience end

Project Examples

Requirements

Based on your company interests and problem presentation, the team will explore an agreed upon marketing project. Projects involve identifying a management/marketing research problem and then:

- Developing a research strategy through marketing research concepts

- Collecting qualitative and quantitative data to analyze and interpret for the CP

- Proposing recommendations to solve the marketing problem

- Creating a sound marketing research report to help solve the problem


The exact project scope and topic will depend based on your company's needs and your competitive landscape.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Will a mentor be able to commit to regularly meeting with student(s) and providing input and feedback for the duration of the project?

You agree to provide your team with mid-project and end-of-project feedback.

You agree to attend, in-person or virtually, a final presentation from students at the end of term.