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MRK 335 Business Development Management

MRK 335
Closed
Seneca Polytechnic
Seneca Polytechnic
Toronto, Ontario, Canada
Olivia Lum
Educator
6
Timeline
  • January 6, 2025
    Experience start
  • April 15, 2025
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Large enterprise, Small to medium enterprise
Hospitality

Experience scope

Categories
Market research Operations Competitive analysis Market expansion Sales strategy
Skills
research problem solving market opportunities client needs assessment sales strategy competitive analysis
Learner goals and capabilities

Seneca Polytechnic invites you to collaborate with our Tourism & Hospitality: Business Development Management course learners. Our students are learning to bring fresh insights to help you optimize your B2B sales development strategy. This hands-on experience allows students to apply their learned skills in a real-world context, while providing you with valuable insights and strategies.

Learners

Learners
Diploma
Beginner levels
40 learners
Project
45 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Students will act as consultants and work in teams to support your B2B sales development strategy needs. They will:


  • Discover your target industry’s needs through research, social listening and your briefing.
  • Plan and deliver a sales presentation that effectively communicates why your chosen industry should choose your property over others.
  • Overcome sales objections in order to persuade the client to commit to purchase.


Each team will provide practical insights to enhance your B2B sales presentation. Deliverables include:

  • A B2B sales pitch deck and live presentation: Students will role play as if they were your employees and present findings from research and your organization’s benefits to your target market.
Project timeline
  • January 6, 2025
    Experience start
  • April 15, 2025
    Experience end

Project Examples

Requirements

Project Partner Requirements:


We ask partners to engage in regular communication with learners, provide necessary project information, attend the final presentation, and deliver constructive feedback on project outcomes.


Timing commitments:

  • Conduct an in-person briefing to students: Project partner provides an objective to class teams on January 13 or 20, 2025 (11am or 2 pm)
  • Facilitate a student hotel tour visit: February 17 or March 3, 2025
  • Attend in-person final pitch presentations: April 14, 2025 (9:45am or 1:30 pm)


Project partners will select the winning team based on the best final pitch presentation


Option to provide honorarium incentives such as hotel dining, hotel stays, career opportunities (internships / jobs), etc.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question 1

    Are you able to commit to this project for the entire duration of the course (January to April 2025)?

  • question 2

    Are you available for quick call / Zoom meet to chat about the project in more detail?

  • question 3

    Are you available to provide an in-person client briefing (location: Seneca Polytechnic Newnham campus, 1750 Finch Ave East, Toronto, ON)? The briefing will take place January 13, 2025 or January 20, 2025 at 11 am or 2 pm).

  • question 4

    Can your hotel facilitate an in-person tour for students? The tour will take place on March 3, 2025 or March 31, 2025.

  • question 5

    Are you available to attend the final pitch presentations in person (location: Seneca Polytechnic Newnham campus, 1750 Finch Ave East, Toronto, ON)? The presentations will take place April 14, 2025 at 9:45 am or 1:30 pm).

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