RBC Future Launch
RBC Future Launch
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New product launch strategy - Marketing

11078
Open Closing on January 20, 2025 / 2 spots left
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Reagan Lusk He / They
Experiential Learning Facilitator
(4)
7
Timeline
  • January 20, 2025
    Experience start
  • April 5, 2025
    Experience end
Experience
2/4 project matches
Dates set by experience
Preferred companies
Canada
Startup, Large enterprise, Non profit, Small to medium enterprise
Any industries

Experience scope

Categories
Customer segmentation Market research Market expansion Product or service launch Product management
Skills
product management concept testing commercialization management new product development research branding
Learner goals and capabilities

Collaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.

Learners

Learners
Undergraduate
Intermediate, Advanced levels
40 learners
Project
35 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Students will prepare a detailed report with research, analysis, insights and recommendations on the proposed challenge or issues facing the nonprofit organization. Students will also develop and present a 10-15 minute presentation summarizing their final report.

Project timeline
  • January 20, 2025
    Experience start
  • April 5, 2025
    Experience end

Project Examples

Requirements

The emphasis of these projects is for students to experience how product development and marketing theories and models are applied within workplace settings and/or address industry challenges. As a guide to consider what projects your organization would be interested in submitting, below are some examples of potential projects:

  • Market research to identify target audience and market needs.
  • Develop a unique selling proposition for a new product.
  • A marketing plan with digital and traditional marketing strategies.
  • Measure and analyze a marketing campaign's effectiveness using key performance indicators.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Will a mentor be able to commit to regularly meeting with student(s) and providing input and feedback for the duration of the project?

You agree to provide your team with mid-project and end-of-project feedback.

You agree to attend, in-person or virtually, a final presentation from students at the end of term.