RBC Future Launch
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Winter 2025 - Strategic Marketing Plan Aimed at Consumers

COMM 468
Closed
UBC Sauder School of Business
UBC Sauder School of Business
Vancouver, British Columbia, Canada
Jenny Dickson
Instructor
3
Timeline
  • January 7, 2025
    Experience start
  • May 1, 2025
    Experience end
Experience
8 projects wanted
Dates set by experience
Preferred companies
Anywhere
Startup, Social Enterprise, Large enterprise, Small to medium enterprise, Sole proprietorship
Entertainment, Apparel & fashion, Technology, Consumer goods & services, Travel & tourism

Experience scope

Categories
Communications Market research Marketing strategy
Skills
creativity digital marketing marketing strategy research data analysis
Learner goals and capabilities

Student-consultants working in groups will develop a comprehensive B2C marketing plan for a marketing objective of your choice. Our students are only looking to work with consumer-facing brands that are relevant to them as an end users. Examples include food & beverages, fashion, entertainment, retail, emerging apps/technology that young adults often use etc.

Please note these requirement before applying - you will need to fill out and submit this application form as well: https://tinyurl.com/bdfd8zk5



Learners

Learners
Undergraduate
Intermediate, Advanced levels
40 learners
Project
60 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

At the completion of this project, your organization will receive:

  • A full marketing plan and presentation.
  • Analysis of all four marketing mix elements: product, price, distribution, and promotion.
  • Original research about your customers and potential customers.
  • Creative, detailed and actionable recommendations, based on a well-defined goal.


Project timeline
  • January 7, 2025
    Experience start
  • May 1, 2025
    Experience end

Project Examples

Requirements

Starting in January, a class of 4th year Marketing students working in groups of five to six will spend 300 hours building a strategic and creative marketing plan for your organization.


Based on their research and analysis, the groups will create a plan that fulfills an objective defined by your organization, under the guidance of their instructor.


The resulting plan will serve as a research-based road map to successfully achieve your marketing objective(s).


Potential scopes for this project can include, but are not limited to:

  • Increasing revenue or market share for an existing product/service.
  • Promoting a new product/service launch.
  • Increasing brand awareness or improving online communications (along with recommendations related to the product or service, packaging etc.)
  • Improving customer acquisition/retention.
  • Identifying new market segments and opportunities.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
     *
  • Q2 - Checkbox
     *
  • Q3 - Checkbox
     *
  • Q4 - Checkbox
     *
  • Q5 - Text short
    Understand the need for some investment in marketing in the next year.