Marketing Strategy
Timeline
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January 17, 2025Experience start
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April 12, 2025Experience end
Experience scope
Categories
Social media marketing Sales strategy Marketing strategySkills
marketing strategies strategic marketing marketingOur 4th year Marketing students will apply their knowledge of the whole marketing process to a real-life organization with a particular problem/challenge related to their marketing strategy.
A Community Partner project will involve the students creating a marketing strategy. There will also be a 5-6 implementation phase for this project.
Please note: Partners must be willing to have a budget that students can work with in the implementation phase. They must also agree that students can publish and/or present their findings. Partners may also be asked to work with two teams.
Learners
The Community Partner will receive a written strategic marketing plan that summarizes the student’s internal and external findings and offers recommendations. Student team and the CP will work together on a 5-6 week implementation phase of the approved portion of this plan. Students will provide the partners with a final report including future recommendations.
Project timeline
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January 17, 2025Experience start
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April 12, 2025Experience end
Project Examples
Requirements
- Launching a new product and developing a pricing and promotional strategy.
- Launching a new product or project and trying to discover who is your client or customer base.
- Creating a new strategy to determine how to reach your customers, through promotions and/or location.
- After altering an existing product or project, discovering how to reach your client or customer base.
- Analyzing the role of customer-focused marketing practices, including customer experience and customer engagement in the organizations’ marketing strategies.
- Assessing the implications and opportunities of new technology on the organizations’ marketing strategies, including product development and delivery, and promotions.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Do you have a marketing budget allocated to this project
Will a mentor be able to commit to regularly meeting with student(s) and providing input and feedback for the duration of the project?
You agree to provide your team with mid-project and end-of-project feedback.
You agree to attend, in-person or virtually, a final presentation from students at the end of term.
Timeline
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January 17, 2025Experience start
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April 12, 2025Experience end