Market Research Project for Advertising Students
CAB390
Closed
Toronto, Ontario, Canada
JD
General
- Diploma; 2nd year
- 12 learners; teams of 5
- 200 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- Toronto, Ontario, Canada
- Academic experience
- Startup, Non profit, Large enterprise, Small to medium enterprise, Family owned
- Retail, Telecommunications, Technology, Real estate, Non-profit, philanthropic & civil society, Marketing & advertising, Travel & tourism, Publishing & printing, Sports & fitness
Categories
Skills
Project timeline
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September 14, 2020Experience start
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September 29, 2020Project Scope Meeting
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December 8, 2020Experience end
Timeline
-
September 14, 2020Experience start
-
September 29, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
December 8, 2020Experience end
Overview
- Details
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Guided by your organizational objectives, a group of student-researchers in the strategy stream of our creative advertising program will perform quantitative, qualitative, and social listening research in order to provide you with key insights and strategic recommendations.
- Learner skills
- Competitive analysis, Business consulting, Marketing strategy, Data analysis, Research
- Deliverables
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The final project deliverables will include:
- A 10-20 page detailed whitepaper summing up the student's research
- A presentation deck highlighting the results of the research
Project Examples
- Investigating the competitive landscape to identify key messaging for promotion.
- Market segmentation to identify the ideal targets for a new or existing product or service.
- Consumer insights on a known target that could inform campaign messaging
- Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Judging the student presentations at the end of the semester.
A briefing for the students and answering student questions (Briefing and Q&A can happen asynchronously)