RBC Future Launch
RBC Future Launch
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Business Innovation & Venture Strategy

MKM 601
Open Closing on February 14, 2025
Seneca Polytechnic
Seneca Polytechnic
Toronto, Ontario, Canada
Milton Punsammy
Professor
2
Timeline
  • February 14, 2025
    Experience start
  • February 15, 2025
    Match Confirmed
  • April 5, 2025
    Experience end
Experience
6 projects wanted
Dates set by experience
Preferred companies
Anywhere
Sole proprietorship, Startup, Family-Owned, Incubator, Small to medium enterprise
Any industries

Experience scope

Categories
Financial modeling Employee retention Operations Competitive analysis Marketing strategy
Skills
business strategies business planning resourcefulness market analysis microsoft powerpoint strategic planning marketing entrepreneurial leadership service innovation persuasive communication
Learner goals and capabilities

Our learners bring entrepreneurial thinking, strategic planning, and problem-solving skills to tackle real-world business challenges. They excel in developing innovative solutions, crafting actionable business strategies, and driving growth through marketing, branding, and collaboration. Companies will benefit from adaptable, resourceful professionals ready to lead projects and deliver measurable outcomes.

Learners

Learners
Diploma
Beginner levels
19 learners
Project
10 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Expected Outcomes

Learners will apply entrepreneurial strategies to real-world challenges by developing business plans, conducting market research, and presenting innovative solutions.


Deliverables

  1. Business Plan: Comprehensive document detailing the idea, market analysis, financials, and strategy.
  2. Market Research Report: Summary of data and actionable insights in PDF or presentation format.
  3. Pitch Deck: Persuasive PowerPoint presentation to secure buy-in or investment.
  4. Reflection Report: Written or video summary of skills applied and key takeaways.


Deliverables will be customized to align with employer needs.

Project timeline
  • February 14, 2025
    Experience start
  • February 15, 2025
    Match Confirmed
  • April 5, 2025
    Experience end

Project Examples

Requirements

Our learners excel at entrepreneurial and business-focused projects that drive innovation and growth. Examples of projects they can complete include:


  1. Business Strategy Development: Crafting a business plan for a startup or new product, including market research, financial forecasting, and operational strategy.
  2. Market Analysis: Conducting in-depth research to identify target audiences, competitive landscapes, and emerging trends, delivering actionable recommendations.
  3. Marketing Campaign Design: Creating branding strategies, social media campaigns, or content plans to enhance customer engagement and drive sales.
  4. Process Improvement: Analyzing existing workflows or business processes and proposing innovative solutions to improve efficiency and outcomes.
  5. New Venture Feasibility Study: Evaluating the viability of a business idea or product launch, including risk assessment and resource planning.


These projects align with real-world business needs and demonstrate our learners' ability to deliver measurable, impactful results.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Are you able to commit to this project for the entire duration of the course (February to April 2025)?

Are you able to provide one point of contact for teams to engage with?

Are you able to commit to regular communication and feedback sessions with the student teams?

Please submit an overview of your organization/business and the challenge(s) you are facing in relation to one or more of the topics listed above (i.e. new product launch, market entry strategy, etc.). A well detailed challenge including short and long-term goals will lead to a higher likelihood of a project match.

After successfully matching with this experience, your project will be shared with students for consideration. Students will determine the final selection of projects, and you will be notified of their decision by February 14.