Entrepreneurship (Section-3)
Timeline
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February 5, 2021Experience start
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February 6, 2021Introduction: Project Scope Meeting
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February 17, 2021Q&A: First Interview with the company
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March 21, 2021Final Presentation
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April 3, 2021Experience end
Timeline
-
February 5, 2021Experience start
-
February 6, 2021Introduction: Project Scope Meeting
Meeting between students and the company to confirm: project scope, communication styles, and important dates.
-
February 17, 2021Q&A: First Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company.
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March 21, 2021Final Presentation
Final Presentation to be delivered by students.
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April 3, 2021Experience end
Experience scope
Categories
Market research Product or service launch Marketing strategySkills
competitive analysis business consulting business strategy marketing strategy researchAre you a startup company that needs help with strategic development, customer discovery, or ideas for the next steps? Startup organizations have a unique set of risks and advantages, which informed business owners know how to leverage; staying lean and nimble is key in achieving startup success.
In this project, students working in teams will apply their knowledge of lean startup methodologies and business strategy to recommend strategic changes that will accelerate your organizational growth and reactivity.
Learners
Final deliverables include:
A 15-minute presentation on recommendations focused on the defined topic.
Project timeline
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February 5, 2021Experience start
-
February 6, 2021Introduction: Project Scope Meeting
-
February 17, 2021Q&A: First Interview with the company
-
March 21, 2021Final Presentation
-
April 3, 2021Experience end
Timeline
-
February 5, 2021Experience start
-
February 6, 2021Introduction: Project Scope Meeting
Meeting between students and the company to confirm: project scope, communication styles, and important dates.
-
February 17, 2021Q&A: First Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company.
-
March 21, 2021Final Presentation
Final Presentation to be delivered by students.
-
April 3, 2021Experience end
Project Examples
Requirements
Based on a mix of internal factors such as your products and services, operational practices, budget, and business goals, and external factors such as the state of the industry, student teams will provide you with an analysis of your current situation, competitive positioning, or product development cycle and recommend changes to optimize your business strategy.
Examples include, but are not limited to:
Analyzing your product development cycle including learning processes, customer discovery, hypothesis testing, and other internal processes to suggest improvements. Analyzing the competitive environment in your industry.Creating a Business Model Canvas for an existing or potential business and outlining strategic changes to your organization’s value proposition. Optimizing business processes and strategies.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide the opportunity for the on-time feedback
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be able to attend a weekly/bi-weekly office hour with the students (15-25 min per team)
Timeline
-
February 5, 2021Experience start
-
February 6, 2021Introduction: Project Scope Meeting
-
February 17, 2021Q&A: First Interview with the company
-
March 21, 2021Final Presentation
-
April 3, 2021Experience end
Timeline
-
February 5, 2021Experience start
-
February 6, 2021Introduction: Project Scope Meeting
Meeting between students and the company to confirm: project scope, communication styles, and important dates.
-
February 17, 2021Q&A: First Interview with the company
Depending on the purpose of the project, the second milestone will be the information gathering from the company.
-
March 21, 2021Final Presentation
Final Presentation to be delivered by students.
-
April 3, 2021Experience end