Douglas College: B2B Sales Management Plan

Review and critique of our existing sales strategy - Opportunities to scale up in our B2B sector - Material and strategy for outreach to future clients. - How to build our sales team researching and identifying the right sales tools developing competitive sales compensation packages, etc. Success is connecting new clients to the value of our solution. We are a sustainability company with a new technology that saves energy use in commercial buildings. A sales management plan needs to build on sustainability & purpose values and strategies that help the triple bottom line for our clients (which are university and college campuses). A marketing plan would be very helpful for our company because we lack a sales team. We are a team four engineers and scientists and would benefit from insight into marketing and sales Interests or skills that are could help us with the following: Conduct primary and secondary market research directly for Sensible's target market segment Provide SWOT based competitive intelligence and monitoring Assist in transitioning projects from proven R&D beta model to commercialization and scaling Support our CEO and development team with market input and support our Go-To Market activities Use LLP methods to develop to streamline differentiated value propositions for new product development Conduct market research using qualitative and quantitative research efforts to evaluate market barriers and opportunities Analyze and synthesize data to provide logical insights and recommendations for strategy optimization Work with technical team to produce B2B centric marketing materials We are a highly motivated team and creating innovative sustainability solutions that we hope will change the world. We recently won the NVBC City Innovation Prize for our work (http://sensiblebuildingscience.com/news/), and have growing relationships with partners like UBC. If your students like the fast moving environment of a start-up then it will be a great fit! Students will work to develop a professional sales management plan (less than 25 pages) that could include a two - year sales plan, budgets, forecasts, recruiting plans, as well as their approach to co-ordinating with other departments such as marketing. Students will also present a 7 to 10-minute summary of their plan which will be followed by a Q&A period.