Atlantic Women's Venture Foundation.
Atlantic Women's Venture Foundation.
Halifax, Nova Scotia, Canada
Published

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The primary focus for the student will be: (please include a few examples of marketing projects you would like the student(s) to execute during the placement, as exemplified below.) Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (zoom, slack, email) Primary contact : (Sarah Young, General Partner) Secondary contact: (Cathy Bennett, General Partner)

Admin Cathy Bennett
Matches 1
Category Marketing - general + 4
Closed
Profile
Projects
Feedback
Open
Closed
Business strategy
Communications
Competitive analysis
Market expansion
Market research
Operations
Product management
Product or service launch
Project management
Sales strategy
Computer science & IT
Artificial intelligence
Cloud technologies
Databases
Hardware
Information technology
Machine learning
Mobile app development
Networking
Security (cybersecurity and IT security)
Software development
Website development
Data
Data analysis
Data modelling
Data science
Data visualization
Design & creative
Architecture & design
Branding & style guides
Fashion design
Graphic design
Illustration
Interior design
UI design
UX design
Videography
Engineering & manufacturing
Chemical engineering
Civil engineering
Electrical engineering
Engineering project management
Hardware product design
Mechanical engineering
Robotics
Supply chain optimization
Finance
Accounting
Economics
Financial modeling
Financial services
Investment
Risk, audit and compliance
Human resources
Change management
Compensation analysis
Employee benefits
Employee retention
Internal communications
Leadership
Organizational structure
Talent recruitment
Training & development
Workplace culture
Workplace health/wellness
Marketing
Advertising
Customer segmentation
Digital marketing
Lead generation
Marketing analytics
Marketing strategy
Public relations
Search engine optimization
Medicine & health
Biotechnology
Healthcare
Public health
Social impact
Writing
Copy writing
Creative writing
Grant writing
Translation
Other
Education
Gender studies
History
Hospitality, tourism & culinary arts
Humanities
Law and policy
Media
Scientific research
Visual arts