Market Strategy and Go-to-Market Plan Development for Pixels to Players

Pixels to Players is on the brink of launching a new software prototype and seeks to establish a robust foundation for its market entry and growth strategy. The project aims to clearly define the company's strategic direction by identifying a competitive advantage and crafting a viable business model tailored to the gaming industry. Additionally, the project will focus on marketing strategies, including identifying effective market channels and designing comprehensive go-to-market plans. The ultimate goal is to enhance customer acquisition and retention, ensuring a successful product launch. This project provides an opportunity for learners to apply their knowledge of business strategy and marketing principles in a real-world context, focusing on the gaming sector. - Define and analyze potential new markets for the software. - Design a competitive advantage strategy tailored to the gaming industry. - Develop a viable business model that aligns with company goals. - Identify and evaluate effective market channels for product launch. - Create a comprehensive go-to-market plan focusing on customer acquisition and retention.

Website Development // WordPress

Our company is nearing a public software release. We would like to create an effective website to begin the customer journey. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through the common site building tool, WordPress. This will involve several different steps for the students, including: Completing a competitive analysis to see how we can differentiate ourselves Conducting a needs analysis to determine user preferences. Building a website, with our assistance in providing the content. SEO optimization. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Software Developer - Game Playtesting Service

We are looking for a developer who will work with Pixels to Players to create a platform to collect player information during game testing. Our goal is to establish a centralized and scalable playtesting program for development teams to do by remote. This includes video recording and audio transcription, form submissions, scoring assessments and data-base management. This is a continuation of an Alpha version created earlier this year. A technical document is available with additional information including links: to access the source code, to access the database and RESTful API documentation. Candidates should be familiar with Vue, Javascript, HTML and Firebase. Repository is Github.

Video Game QA - Virtual Internship: Computer Science

Our organization is able to offer a virtual internship opportunity for 1-3 computer science students or teams. Simulence is a marketing and PR group for indie video games, based in Toronto, Canada. We are 3 founders with decades of experience in publishing, marketing, and product management, to make games visible and break through the noise. We are looking for a team who will work with the leadership team and game developers to create a platform to collect player information during game testing. This includes video recording and audio transcription, form submissions, scoring assessments and data-base management. The candidate will use their understanding of programming languages and tools to analyze industry standards and trends in player testing. We have weekly meetings for progress updates and stay in touch using communication channels such as Slack and Discord. The primary focus for the student will be: Application Development - Selecting the best technologies for creating a fully-functioning application to be used as a MVP Software Evaluation (player testing for game QA) - Conducting a needs analysis; researching available options; evaluating the options within the context of our organization's projected needs. Website Development - complete a fully functioning website/portal for the use of the QA MVP. Open Source Software Management - Researching potential open source tools for our organization’s use; contributing to open source projects through bug fixing or feature implementation. Our goal at the end of this experience is: Web Application Development - For the student(s) to create a fully functioning application to be used as a MVP and product testing Other duties the student may complete could include : (indicate other duties as exemplified below) game testing projects in progress Software research and evaluation Assisting with other process improvement projects We will plan to communicate with our virtual intern using these communication tools: email, Discord and Slack Student's primary contact : Sam Nulf (co-founder) Secondary contact: Hailey Rowe (co-founder)