Dinify - Marketing and Sales Strategy

ABOUT COMPANY Dinify offers next generation contactless dining and takeout solutions to the local restaurants who we believe are the beating hearts of our community. Our aim is to minimize touch points while dining in and at the same time contribute towards welfare of restaurant staff PROJECT SCOPE PROJECT DESCRIPTION/DESCRIPTION DU PROJET: YagnotTech Inc. Doing-Business-As "Dinify" feels proud to be a part of this program and to get an opportunity to work with diverse communities across Canada. We are always curious for opportunities to work with magnificent minds like you and inclusivity is our core belief. Training and clarity of requirement is taken very seriously within our organization and therefore we make sure everyone working with us has a clear direction and not feel unguided. We strive hard to offer best learning experiences to our Intrapreneurs using the modern tools and technology and offer live experiences and platform that would help generate entrepreneurial spirit within our Intrapreneurs. Our mission is to transform the restaurant hospitality industry with the affordable, state of the art and next generation technology that we are building and we are excited to work with you to bring our technology at the disposal of all the local restaurants around our community. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Marketing Professional Activities: Assist with development of brand strategy and brand voice to support sales initiatives Drafting a strategy for use of paid media advertising Marketing procurement research Basic graphic design work Creation of a style guide for internal use Content development including: social media posts, and blog posts Copywriting Interviewing staff or industry experts for content creation Sales Professional Activities: Lead generation Drafting elevator pitches Drafting slide decks for pitch presentations Drafting guidelines for resolving customer complaints and inquiries IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing Professional (3 roles) Sales Professional (2 roles) All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. February cohort - February 7 to March 25 January cohort - February 21 to April 8 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 Hours WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 5 PROJECT MENTOR NAME: Karan Tongay EMAIL ADDRESS: karantongay@dinify.io