Content Writing Project

The main objective of this project is to equip learners with a comprehensive understanding of digital marketing principles, website evaluation techniques, and effective blog writing strategies. Students will be tasked with evaluating a designated website, critically analyzing its design, functionality, and user flow. This evaluation aims to identify areas of improvement to enhance the overall user experience. Concurrently, students will immerse themselves in the role of content creators, crafting engaging and targeted blog posts tailored to attract the student demographic and the website's intended audience. By the end of the project, students are expected to demonstrate proficiency in assessing digital platforms, implementing SEO strategies, and producing compelling content that not only resonates with the identified target audience but also contributes to the website's overall success. This dual-focused approach integrates practical skills in digital marketing and content creation, providing students with a holistic understanding of how these elements synergize to achieve marketing goals in the online domain.

Sales calls & Social Media Project

The main objective of this project is to enhance sales effectiveness and improve engagement on social media platforms. Students will focus on two primary tasks: rescheduling appointments through sales calls and creating engaging social media posts. The problem students will be solving is the challenge of maximizing lead conversion rates and maintaining an active and interactive online presence. By the end of the project, students are expected to achieve increased appointment rescheduling success rates and heightened social media engagement, ultimately driving greater customer interest, interaction, and conversion. The project aims to equip students with practical sales and social media marketing skills while addressing real-world challenges faced by businesses in reaching and engaging their target audience.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Social Media Marketing Project

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign.