Social Media Content Producer Summer Fall 2022

Number of students required to work in team: ( 1 team of 3 students ) This project could appeal to students in digital marketing programs or media production. Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce. We would like students to help us with creating entertaining and engaging shareable video and static content on TikTok, IG, YouTube and Facebook. The main tasks for this project will be: Create video content for social media platforms (mainly IG) Create static posts for all social media platforms (mainly IG) Working closely with SEO and content specialist/marketing team Our ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

Intuitive Soul: SEO Challenge

Create 2-4 SEO posts for the social media platforms of your choice that you think will best reflect our brand. Go to our Facebook, Twitter and Instagram pages. Get familiar with our social media strategy and our brand. Think of examples of what types of posts YOU would do if you were our SEO coordinator. Submit 2-4 example posts on the platform of your choice. Be creative, there are no wrong answers. Bonus Points for actually posting from your own social media accounts, tagging us, and using the hashtag #intuitivecounseling, #intuitivecounselor, #inspiration, #motivation, #mindfulness, #personaldevelopment. https://www.linkedin.com/in/lauriehuston/ https://www.facebook.com/laurie.huston https://www.facebook.com/IntuitiveSoulRadio/ https://twitter.com/IntuitSoulRadio

Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.