Health Promotion Campaign Plan

Our organization wants to further our efforts to increase awareness about a particular health topic. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around this health topic in a certain population. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic. Identify groups which this campaign will target. (BIPOC) Identify ideal outcomes and KPIs. Include the latest and most accurate data and information on colorism within the black community, skin bleaching or the effects of chemical relaxers. Design leaflets, posters, videos, and/or brochures.

Customer Journey Mapping

The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Email Marketing Campaign

Ofori hopes to revamp our email marketing to attract more customers. We want to work with students to design a new email marketing campaign for Ofori. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content our company should send out, such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Awareness Campaign & Speaker Invitation

Ofori Beauty is passionate about promoting safe hair and skin practices to the BIPOC community. We ​​want to increase awareness about the harmful effects of skin bleaching and chemical hair relaxers. We want to work with students to identify potential speakers and sponsors for our awareness campaigns. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that our campaigns will target. Identifying potential speakers, sponsors and partners who can support our campaign. Drafting emails to invite speakers. Bonus steps in the process would also include: Assisting in contacting speakers.