SEO Strategy Enhancement for STEM the Gap Academy

STEM the Gap Academy aims to improve its online visibility and attract more students to its programs. The current challenge is to optimize the website's search engine performance to increase organic traffic. The project involves analyzing the existing SEO strategy, identifying areas for improvement, and implementing changes to enhance search engine rankings. Students will apply their classroom knowledge of SEO marketing to conduct keyword research, optimize on-page elements, and develop a content strategy. The goal is to create a comprehensive SEO plan that aligns with the academy's objectives and can be easily maintained by the internal team. This project will provide students with practical experience in SEO, allowing them to see the direct impact of their work on the academy's online presence.

Retail Website Transformation for Helina Baby Inc.

Helina Baby Inc. is seeking to transform its existing Squarespace website from a wholesale-focused platform to a retail-oriented one. The current setup does not cater to individual retail customers, limiting the company's ability to expand its market reach. The goal of this project is to redesign the website to enhance user experience for retail customers, streamline the purchasing process, and integrate retail-specific features such as product reviews, customer accounts, and a simplified checkout process. The project will involve analyzing the current website structure, identifying necessary changes, and implementing these changes while ensuring the website remains visually appealing and user-friendly. This project provides an opportunity for learners to apply their web development and design skills in a real-world setting, focusing on e-commerce solutions.

STEM the Gap Academy Website Revamp

STEM the Gap Academy is seeking to enhance its online presence by revamping its existing website on Squarespace. The current website lacks modern design elements and user-friendly navigation, which can hinder potential students and partners from accessing vital information about the academy's programs and initiatives. The goal of this project is to redesign the website to improve its aesthetic appeal, functionality, and accessibility. This involves updating the site's layout, incorporating responsive design principles, and ensuring that all content is easily navigable. The project provides learners with the opportunity to apply their web development skills, particularly in the context of using Squarespace as a platform, to create a professional and engaging website that effectively communicates the academy's mission and offerings.

Data Analysis for STEM the Gap Academy

The main goal for the project is to review data from social media, hotjar, and analytics on the Squarespace platform to understand trends, how people use the website, and provide direction on how to improve ROI for STEM the Gap Academy. This will involve several different steps for the learners, including: - Collecting and analyzing data from social media platforms, hotjar, and Squarespace analytics. - Identifying trends and patterns in user behavior and engagement. - Providing recommendations on how to improve the website's performance and increase ROI.