Content creation and social media marketing for Qualaces.com

About the company: Qualaces is an IT consulting company that specializes in Software testing. We pride ourselves in our proprietary software testing practices and reliably serve as a gatekeeper for customer products that go into production.  We provide our customers with top-notch testing services like hardware testing, software testing, application testing, AI testing, and many more. You can find more information about us at qualaces.com About the Project: As we try to grow our business in 2024 we appreciate any help that we can get in Marketing. The goal of the project is to take charge of our social media outlets and drive engagement by content creation and social media marketing. Students will get a chance to do below activities: Marketing Content creation Social media marketing Visual Merchandising Adobe Illustrator Figma Photoshop

Comprehensive Business Strategy Development for Qualaces Inc.

Qualaces Inc., a burgeoning company in the tech industry, seeks to refine its strategic direction to ensure sustainable growth and market competitiveness. The project aims to develop a comprehensive business plan that outlines the company's vision, mission, and strategic objectives. Additionally, the team will create a Lean Canvas to succinctly capture the business model and identify key components such as value propositions, customer segments, and revenue streams. A thorough Gap Analysis will be conducted to identify discrepancies between the current state and desired future state, highlighting areas for improvement. Finally, the project will involve conducting market research to gather insights on industry trends, customer needs, and competitive landscape. This project will provide learners with an opportunity to apply their classroom knowledge in business strategy, market analysis, and strategic planning to a real-world scenario.

Enhance UI & UX of qualaces.com & other client projects using figma

The project goal is to use build and create UI/UX in Figma. UI/UX designers will use Figma & Photoshop for product development. High performers may also work on Qualaces client projects. We also want style & branding guide to be created. We want to do social media marketing and digital marketing.

Recruitment, Hiring and Branding Project for Qualaces

The main goal for the project is to perform various recruitment activities at Qualaces, including hiring for in-house positions, client positions, and placements for bench resources. Additionally, the project aims to help with branding for Qualaces by creating recruitment and life at Qualaces posts on LinkedIn. This will involve several different steps for the team, including: - Recruiting for in-house positions and client positions to be filled - Developing a recruitment strategy for each position - Managing the recruitment process for bench resources - Creating and posting recruitment and life at Qualaces content on LinkedIn - Monitoring and engaging with the audience on LinkedIn to enhance Qualaces' branding