Digital Marketing for Wellness Startup

Our company is consolidating resources into a single hub to enable personalized wellness resources to be found quickly. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, events, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Web OR Mobile App UI / UX Design & Prototype

Our company would like to explore designing a prototype for a responsive web application. Tasks may include: Conducting background research on existing competitor web application for the product. Conducting research if a web app or mobile app is the right fit. Identifying key areas of development requiring more complicated tech and how they might approach creating the prototype (including pros and cons to specific tools). Identifying areas in which AI can be utilized within the platform. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype on Figma. Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Market Validation for dot. - your wellness ecosystem

We are looking to gain a better understanding of our target market to make sure there is a need and demand for our product. This will allow us to determine if we are targeting the right segments to be as profitable as possible. We want to ensure that we are offering the appropriate solution and targeting the right problem, customer segments, and ways to market to these customers.