- Location
- Calgary, Alberta, Canada
- Bio
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A business development professional graduated from The University of Victoria.
Experienced leader with a demonstrated history of working in Economic Development, Non-Profits, Railway, High Tech and the food & beverages industry.
Experienced as an executive in Strategic Sourcing, Strategic Planning, Marketing Strategy, Sales. Corporate Communications, and Event Management,
Active director for non-profit and for-profit Boards.
Volunteer and founder of international and local charity projects..
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Recent projects
Global Awareness Campaign for Federation of Beer
Federation of Beer has been successfully brewing and distributing Star Trek themed ales in Europe and North America since 2010. With a recent shift towards supporting local brewers and suppliers, the company has pivoted its business practices to promote hyper-local brewing. Despite positive feedback from face-to-face interactions with consumers and Star Trek fans, there is a growing concern that many potential customers are unaware of Federation of Beer's story and its efforts to support local breweries. Additionally, with the expansion into 88 new countries in 2022, there is a significant opportunity to increase the global exposure of these award-winning craft brewers. The goal of this project is to develop a comprehensive global awareness campaign to enhance the visibility of Federation of Beer and its local brewery collaborations.
Data Analytics Strategy for Transportation Equity
The main goal for the project is to develop and implement a “Data Analytics Strategy” to offer support to indigenous and rural communities which do not have equitable access to cellphone and GIS data for transportation planning. This strategy will involve the development of a “Social Media data extraction” to estimate transit and passenger rail ridership, economic development opportunities, and gaps in rural community infrastructure. The data will be leveraged to predict impacts to rural and indigenous communities and shared with community leaders to benefit future planning decisions and local economic development initiatives.
Rio Grande Valley Passenger Rail Feasibility Study
The Rio Grande Valley Passenger Rail Feasibility Study aims to evaluate the potential for a new passenger rail service in the Rio Grande Valley region. The project will involve conducting a comprehensive needs assessment to identify the most beneficial and cost-effective routes for the rail service. Students will analyze population data to determine the best areas for ridership and assess the environmental impact of the proposed rail routes. Additionally, the project will require identifying suitable locomotives and estimating overall project costs. The goal is to provide a detailed feasibility study that will help Integrated.Travel Research and Development make informed decisions about the viability of the passenger rail project. This study will involve close collaboration with the project administration team to ensure that all goals and timelines are met.
Feasibility Study of Semi-Truck Transport via Rail
Integrated.Travel Research and Development is tasked with conducting an engineering and feasibility study for the Triangle Railroad Holding Company. The project aims to evaluate the current equipment used for loading, offloading, and transporting semi-trucks on rail. The study will also assess the feasibility of this transportation method. The goal is to provide a comprehensive analysis that includes the types of equipment required, budget estimates for setup, and annual maintenance costs over a 20-year period. Additionally, the study will determine the maximum weight limit per truck set, the maximum number of truck sets that can be hauled per train set, the required annual number of truck sets hauled to cover costs, and the distance needed to justify the transportation costs.