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Thunder Bay, Ontario, Canada
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Recent projects
Four Star Mushrooms B2B Branding Strategy and Go-to-Market Plan
The main goal of this project is to create a comprehensive B2B branding strategy and go-to-market plan for Four Star Mushrooms. This will involve several different steps for the students, including: - Researching the current B2B market and Four Star Mushrooms' current position in it. - Developing a comprehensive branding strategy that includes a unique value proposition, target audience, and messaging. - Creating a go-to-market plan that outlines the steps needed to launch the new branding strategy. - Developing a marketing plan that outlines the tactics and channels needed to reach the target audience. - Creating an estimated or approximate budget and timeline for the project.
InPower App Human Resources Project
The main goal for the project is to develop and implement a comprehensive Human Resources strategy for InPower App, a start-up company focused on providing a safe and supportive online environment for women and non-binary individuals. This will involve creating HR policies, procedures, and programs that align with the company's mission and values, as well as ensuring compliance with relevant laws and regulations.