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Antigonish, Nova Scotia, Canada
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Can Canada's Foodservice Sector Meet Our Nation's Commitment to the UN SDGs?
SUSTAIN Magazine has established itself as a strong voice for sustainable processes and practices within the food and beverage supply chain - from agriculture to retail to restaurants. SUSTAIN has applied for a grant from the Canadian Periodicals Fund to strategically pivot to a media organization focused on driving awareness in the area of the UNs Sustainable Development Goals (SDGs). https://sdgs.un.org/goals#goals Governments, NGOs and corporate citizenship all have a critical role to play in Canada, and around the globe. We would love for the students to develop a report on how Canada's agriculture, food and beverage production, and foodservice sectors are in a position to have impact on the UN's 17 SDGs. This is a holistic view of sustainability and would ask the student to develop narratives and key messages regarding industry impacts and how these can be mitigated in both the short and long term.
DansFarmaroot Social Media Campaign Strategy
The main goal for this project is to create a comprehensive social media campaign strategy for Pan X Corp's Canadian Ginseng Nutraceutical company, DansFarmaroot. This will involve several different steps for the students, including: - Researching the target market and competitors of DansFarmaroot. - Developing a social media strategy that is tailored to the target market. - Creating a content calendar for the social media campaign. - Developing creative content for the social media campaign. - Implementing the social media campaign and tracking its success.