Global Business Development Integrated Strategy
GBD160/GBD250
This post-graduate program provides students with a blend of theory, hands-on practical exposure and applied research to benefit business organizations, while allowing the opportunity for students to specialize in their chosen career fields. Projects will be developed by integrating the skills acquired in the program and may involve on-site research and/or third-party industry related projects. Researching and presenting sustainable solutions to business problems are core tenets of this course. The course positions students as business consultants under the guidance of the professor. Students can take on any business-related problem.
Creative Advertising & Cause Marketing Projects
CAB 396
Research results on the target market and strategy to break through clutter Creative concepts and executions Budget breakdown Media selection and Integrated Marketing Communications (IMC) presentation Strategic roadmap and implementation plans