FIREBUG is seeking a comprehensive digital marketing strategy, social media and ad campaign for a newly launched startup. The startup aims to penetrate a competitive market and requires a robust online presence to attract and retain our customers, which is Fire Detection for Home Doorbell Cameras. The project involves analyzing the target audience, identifying key marketing channels, and creating a detailed digital marketing plan. Additionally, the team will design and implement an ad campaign that leverages social media, search engine marketing, and other relevant platforms. The goal is to increase brand awareness, drive traffic to the startup's website, and ultimately boost conversions.

The team will also create sample ad creatives and a content calendar to illustrate the proposed campaign.

FIREBUG is an AI-powered fire detection doorbell home security system enhancer. It locates and recognizes fire both near and far away within life-saving seconds, and offers unparalleled protection and peace of mind. 

We are targeting homeowners and doorbell camera companies.

Key tasks include:

- Market analysis and identification of target demographics

- Development of a digital marketing and social media strategy

- Creation of sample ad creatives for social media and search engines

- Design of a content calendar for the campaign

The deliverables for this project will include a comprehensive digital marketing and social media strategy, campaign ad creatives, and a content calendar. The strategy will outline the market analysis, target demographics, marketing objectives, and proposed tactics.

The ad creatives will include visual and textual content designed for social media and search engine platforms. The content calendar will provide a timeline and plan for content release and ad placements.

Deliverables include:

- Digital marketing and social media strategy campaign

- Sample ad creatives for social media and search engines

- Content calendar for the campaign