The goal of this project is to support ConSoul, a digital health startup, in scaling its go-to-market efforts by creating engaging short-form video and social media content that tells powerful stories and sparks real engagement. We're tackling the growing issue of workplace burnout among employees balancing work and caregiving — a challenge most companies don’t even realise they have.

Students will apply creative storytelling and digital media skills to produce content that aligns with ConSoul’s brand voice and messaging framework. You’ll work directly with the founder to help amplify our message, support event-related promotion, and contribute to a public-facing wellness campaign that’s actively changing how modern employers support their people.

This is a chance to apply classroom learning to a real-world startup environment — and create content that makes a meaningful difference.

Students will create 3–5 short-form videos (Reels, TikTok, YouTube Shorts), develop 2–3 social media carousels or quote cards, support promotion for an upcoming virtual event, and compile a mini content guide that includes recommended hooks, formats, and ideas for future storytelling.

Bonus: You’ll also get the chance to pitch your own content ideas — and see them go live!