The goal of this project is to create a social media campaign for TDW with a focus on LinkedIn. This will involve several different steps for the students, including:

- Researching TDW  Services' services, products, and target audience.

- Developing a content strategy to engage with potential customers on LinkedIn.

- Creating content for the campaign, such as posts, videos, and images.

- Crafting compelling copy for the posts.

- Monitoring and analyzing the campaign's performance.

Bonus steps in the process would also include:

• Recommending social media management tools to schedule our content.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable social media channels and strategies
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign

Bonus steps would include:

• Recommending social media management tools

Final deliverables should include

• A final report with a social media content calendar.
• A 30 day outline out content scheduling

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.