Digital Content Strategy & Creation

Closed
Cord3 Innovation Inc.
Ottawa, Ontario, Canada
Bruce Cleland
Chief Marketing Officer
(1)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Digital marketing Creative writing Social media marketing
Skills
blog posts cyber security lead generation digital content strategy content strategy data security research wordpress
Details

We are a cybersecurity company with a very unique approach to data security and it's time to get the word out. We are looking for assistance with our social media and lead generation strategy. You will be developing a content plan and creative materials for our LinkedIn and Twitter pages. You will also be helping with our lead generation strategy. By the end of the project we should have a consistent presence on these 2 main channels and analytics on what content resonates best with our audience.

If you like the sound of this project and are ready to tackle this challenge with us, then we'd love to hear from you.

Deliverables

To accomplish this, we expect the student(s) will:

  • Research and recommend a content strategy for our social media channels and website. We'll collaborate on what types of content would be most suitable, how often should we post and what works best to generate engagement.
  • Develop a content calendar for our LinkedIn, Twitter pages and website.
  • Research and create relevant content pieces. Social media & blog posts.
  • Post content pieces on a regular cadence.
  • Respond to comments and questions on our social media channels.
  • Prepare a weekly report that includes analytics from the previous week with recommendations for any changes in strategy.
  • Develop a downloadable lead magnet .pdf for our website. If possible, develop a landing page for website in Wordpress.
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. You will be given access to our social media accounts and our wordpress website admin.

About the company

Company
Ottawa, Ontario, Canada
0 - 1 employees
It & computing

Cord3 is at the forefront of the cybersecurity industry. We have developed a leading edge way to protect hackers from accessing critical company data, regardless of the source the threat or the location of the data. Our approach is called data-centric security and our solution creates what the industry calls zero-trust security. Our solution is the most effective way for a company to safeguard its data. Your mission will be to help get the word out to decision makers about our unique approach to cybersecurity.