Organizational Growth and New Services Launch

Closed
IndiGrowth Health Wellness Healing Inc
Victoria, British Columbia, Canada
Clayton Hobbs
CEO
(2)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Project management Market expansion Product or service launch Sales strategy
Skills
media lists health and wellness coaching digital content public relations sales
Details

Our company is looking to increase our brand recognition to help in the sales of our natural health products. We are also looking to add new services to our health and wellness company. The services will be through an online platform and will be based around Health Coaching and certified counseling.

Some of the things we are looking for assistance with through this program are

Public Relations & Advertising:

  1. Current/updated media lists for company coverage and proactive outreach
  2. Complete press/media clippings file
  3. Job Placement and recruitment ads

Digital/Social Media:

  1. Increased engagement/followers for appropriate platforms
  2. Data Analytics
  3. Social media campaign for implementation (continued implementation)
  4. Digital Storytelling
  5. Increased website usage/positive user experience ratings

Telecommunications:

  1. Product feedback from college-aged demographic
  2. Suggestions for appropriate social/digital content marketing

Journalism:

Students can complete a variety of projects within these fields:

  1. Print/Digital
  2. Broadcast
  3. Photojournalism
Deliverables
No deliverables exist for this project.
Mentorship

Dedicated compny contact

weekly or biweekly meeting

email contact with students

About the company

Company
Victoria, British Columbia, Canada
Consumer goods & services, Hospital, health, wellness & medical, Individual & family services

IndiGrowth Health Wellness Healing Inc. was established in 2019 and offers products and services that improve their client’s overall health and wellness. IndiGrowth has launched two natural health supplements, and applications for NPN licenses for both products have been received by Health Canada (regulatory licenses expected before Decemeber 2021). IndiGrowth’s supplements are manufactured in Canada and meet Health Canada's NHP regulations The company is looking to begin domestic and export sales with target markets being: Canada, China, USA. The company is in the process of registering for trademark registrations for its Brand name and logo as well as all product marks. The company is looking to add a services platform to it's website which will onsite of Online Health Services such as Certified Health Coaching and Professional Licensed Counselors. This platform will be unique and one of the most comprehensive Online Wellness platforms available