Marketing Strategy Plan
Project scope
Categories
Market research Customer segmentation Marketing analyticsSkills
marketing strategies target market value propositions marketingWe want students to help us build a marketing strategy plan to grow and engage our target market: oarents and kids. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do customers and students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
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About the company
We’re MakerKids. We started the first makerspace for kids in the world, and now run award-winning virtual programs, camps and parties on coding, robotics and Minecraft. Our programs help kids develop confidence, social skills, resilience and a positive relationship with technology. We ignite kids’ potential and inspire them to be inventors, entrepreneurs, and innovators. Kids have started businesses, won prizes from NASA, and had positive mental health outcomes. Come change the world with us, one kid at a time. We provide amazing interest-driven STEM programs to help kids move from being consumers to creators. MakerKids was named Best Kids’ Workshops by Toronto Life Magazine and one of the top ten awesome birthday parties in Toronto by Today’s Parent. We’ve been featured in major media such as Wired, CTV and the Globe and Mail, and have spoken at SXSW, Maker Faire, MakerCon, and more.