The main goal for the project is to support the business owners of Haletale Inc., with enhancing their social media presence on platforms such as LinkedIn, Instagram, and Facebook. This will involve several different steps for the learners, including:

- Analyzing the current social media presence of Haletale Inc.

- Developing a social media strategy to increase engagement and reach on LinkedIn, Instagram, and Facebook.

- Creating and scheduling posts that align with the company's brand and mission.

- Monitoring and responding to comments, messages, and mentions on social media platforms.

- Analyzing the performance of social media posts and making adjustments to the strategy as needed.

By the end of the project, learners should complete the following tasks:

- A comprehensive analysis of Haletale Inc.'s current social media presence.

- A well-defined social media strategy for LinkedIn, Instagram, and Facebook.

- A content calendar with scheduled posts and captions.

- Regular monitoring and engagement with the audience on social media platforms.

- Monthly reports on the performance of social media posts and the overall impact on the company's online presence.

Final deliverables should include:

- A detailed report outlining the social media strategy and its implementation.

- A content calendar with scheduled posts for the upcoming months.

- Monthly performance reports with insights and recommendations for improvement.

Founder will dedicate 1-1 time with the interns to come up with the plan. Will also provide data about the business. Will provide access to social media platforms.