This project will explore several topics for a diverse mix of majors including business administration, food science and food safety, marketing, and communications.

The Food Trucks Association of Canada (FTAC) is gearing up to meet with municipal governments across Canada to advocate for more favorable business conditions under which food trucks can operate, grow and thrive.

Students may work in one or several of the following areas:

1. Exploring the increased demand for environmentally-friendly food

2. Comparing emerging vegan options and plant-based-meat / meat blends

3. Understanding how more commercial restaurants are experimenting with food trucks, and exploring how food trucks are experimenting with restaurants and commissary kitchens to expand their offerings and operating season.

4. A deep dive on the emergence of alternative options for flour, sugar and salt (or lowered values as appropriate)

5. Conducting a review of West African Cuisine as the latest trend in flavor profiles

To be successful and to produce the desired outcomes for the project, it would be valuable for the students to:

• develop a basic understanding of the operation of a food truck, and the average revenue potential
• make efforts to understand the unique challenges that face food trucks SEE: https://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/04260.html
• understand the fundamental difference between marketing a food truck, versus marketing an association of food trucks, and what that looks like in terms of the differences in audiences, and the overall approach

We are only too happy to provide:

• A briefing document along with a facilitated overview of the important themes and needs for the project
• Any key messages, target audiences and available creative assets to help them understand the brand
• A single point of contact (POC) assigned to your course and students, with a team of experts available for questions
• Access to Slack, Google Workspace, and some other project management tools. We welcome the students so they can feel as though they are part of the team, or at arm's length - whatever is best.
• *For those running courses outside of Canada*, we'll provide guidance and direction for the students to better understand the Canadian business (and geographical) landscape, along with openly available sources of data that could be useful in making their assessments.
• Recognition of the school's involvement and the students' work in a media release (if permitted) and attribution of the students' contributions via LinkedIn or references as required.