Marketing Recommendations for Benessere North (Nonprofit)
Project scope
Categories
Advertising Sales strategy Volunteer organizing Marketing strategy Social media marketingSkills
marketing strategies target audience advertising campaigns chronic diseases marketing fundraising managementThe main goal for the project is to provide marketing recommendations for Benessere North, a non-profit organization that helps women with chronic diseases to optimize their nutrition and lifestyle with the aim of suspending progression of and, where possible, reversing the chronic diseases and optimising the women's well-being.
- Analyse the current marketing strategy and provide recommendations for improvement.
- Develop advertising campaigns targeting the organisation's target audience.
- Create a fundraising plan and identify potential sources of funding.
- Organise a volunteer recruitment and management strategy.
I am happy to meet with the learners/educator as often as is needed for them to feel supported and valued on the project. I am very grateful for their assistance. I have been meeting weekly with a volunteer for the past 4 months, and that has worked very well for both of us. I am happy to share access to any data or tech I have that would be helpful.
Supported causes
Good health and well-beingAbout the company
This is a start-up not-for-profit that helps women struggling with high blood pressure/ cholesterol, weight issues, diabetes, and many other chronic health concerns to prevent, suspend and whenever possible (which is often) reverse their chronic diseases, primarily by using the healing power of plant-based nutrition. We also incorporate the other healthy lifestyle pillars or habits.
Vivian Polak, MD, provides the coaching to the clients by way of courses and a women's community for on-going expert guidance and support. It has been enormously helpful to have a few people volunteer from time to time to help get the message and assistance out to the public - with video editing, marketing, website design, other IT support, etc.
Incidentally, my first undergraduate degree was in Business Administration (Western Univ, London ON), but after a few years of working in business I went to medical school, so I need lots of help with many facets of the nonprofit.