The main goal for the project is to create and execute a comprehensive digital marketing campaign for Veras Technologies Inc. This will involve promoting the Survey Insights Engine and other SaaS products developed by the company using various digital marketing channels such as social media, email marketing, content marketing, and search engine optimization. The campaign should aim to increase brand awareness, generate leads, and drive customer engagement for Veras Technologies Inc.

- Conducting a thorough analysis of the target audience and market trends to identify the most effective digital marketing strategies.

- Developing a content marketing plan including blog posts, social media posts, and case studies to showcase the benefits of the Survey Insights Engine and SaaS products.

- Writing email marketing campaigns to nurture leads and provide valuable insights to the target audience.

- Optimizing the company website designs for search engines and creating targeted landing pages to drive traffic and company 

- Monitoring and analyzing the performance of the digital marketing campaigns using key metrics such as website traffic, lead generation, and customer acquisition.

Final deliverables:

- Digital marketing assets including logos, infographics, social media posts, and SEO web page designs

- Content calendar and samples of created content for the marketing campaign.

Access to tools, resource and technology

Support with Writing case studies, develop webinar and Presentation

Guidance and Mentorship

Industry Knowledge

Regular Check-ins and Progress Tracking