***Note: the product scope may be altered depending on the student's skill set and interest to make the most out of the experience. The description is a suggested project scope.***

In this project, the student will assist the company in its social media marketing effort by creating marketing content to strength brand identity.

This will involve several different steps for the students, including:

• Familiarizing themselves with our goals, target market, products and services.
• Recommending topics for our social media marketing.
• Drafting social media marketing content relevant to our business.
• Revising social media marketing content based on feedback.

***Note: the product scope may be altered depending on the student's skill set and interest to make the most out of the experience. The description is a suggested project scope.***

By the end of the project, students should demonstrate:

• Familiarity with our goals, target market, products and services
• Recommendation of social media marketing topics for the specific stream
• Drafts social media marketing content for the specific stream
• Revisions of social media marketing content for the specific stream

Final deliverables should include

• social media marketing content for the specific stream

We can provide students with:

• a walkthrough / tutorial of our company’s goals, target market, products and services
• access to previous relevant projects
• online reading materials
• weekly meeting with staff as required